General

UX Persuasion Tactics

There is a whole field of psychology dedicated to learning how to get a “Yes”.  On top of that, there’s the experience of thousands of entrepreneurs and businesspeople.  Add all this together, and you get solid, actionable principles that you can employ on your site to boost your conversions.  Here are the best techniques. Scarcity […]

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Alison Taylor Website
Portfolio

Alison Taylor Cosmetics – New Website Live

We've recently designed and built a new website for Alison Taylor Cosmetics and it's now live - alison-taylor.com Working with Alison Taylor has been great. We've designed a website to showcase Alison Taylor's cosmetic treatments and to generate new business. Within the first few days, Alison Taylor Cosmetics have had 4-5 enquiries; which is a [...]

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5 Common UX Design Mistakes to Avoid
User Experience

5 Common UX Design Mistakes to Avoid

User Experience (UX) is imperative. It sits up there with SEO at the top of the content castle and is essential for the success of your website. However, there are 5 common UX design mistakes to avoid, which you might be making. 1. Click here Writing ‘click here’ on your clickable buttons or links isn’t […]

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Why Google Adwords
Google Adwords, PPC

Why Google Adwords Needs to be Part of Your Marketing Plan

Agility and a fast route to market are 2 great reasons why google Adwords needs to be part of your marketing plan. When people think about Google Adwords and PPC (pay-per-click) adverts, they tend to be focused on the raw numbers. That’s not surprising given it’s called ‘pay-per-click’. However, you should be less concerned with the […]

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