HubSpot collaga
Content Marketing, Digital Strategy, Web Design

Hubspot Website Design – We Analyse & Identify Their Secrets

At Factory Pattern, we use HubSpot’s CRM (Customer Relationship Management) tool to communicate effectively with clients and manage our sales process. Not only do HubSpot provide a fantastic suite of sales and marketing tools, but they also run very successful marketing campaigns, backed up by an engaging and highly converting (I expect) website. In this […]

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Set up for small business collage
General, User Experience

UX Research for Start-ups & Small Businesses

As the owner-manager of a small business – especially a start-up-venture – you will be bombarded with diverse ideas and initiatives to market your products and services. You will no doubt have a relatively small budget to create and maintain your website and promote your business online. This tends to make people focus almost entirely […]

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How to, User Experience

How to write a UX research plan

Measuring the User Experience (UX) of your website should be a constant process, not an occasional chore. Are enough website visitors progressing to goals such as buying or enquiring? If not, why not? UX research has the answer, and here’s a rundown on how a research plan can help. At its most basic, user research […]

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Content Marketing, User Experience

Why you should keep updating your website

Quick! Think of some random piece of industry news, cobble together a blog, then upload it! There, you’ve got a website that’s constantly updated. Job done. Or is it? Let’s explore the importance of why you should keep your website updated regularly. Which is worse; a website full of news from 2012 or a website […]

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image of AB testing on a mac
User Experience

Why UX research is important

Is your website sufficiently geared towards your bona fide customer base, and is it driving a strong enough sales performance? In this article, we explore why UX research is the only way to truly improve your website and create better online experiences for our customers. Treating customers as individuals There are almost eight billion people […]

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