Making every penny you invest in your website and digital marketing work hard for you, is common sense. Measuring this ROI and knowing how to boost it is important. One of the most urgent fixes is zero click search results! What does a zero click search result actually mean? You may be shocked to discover […]
One of the key things to avoid when sending customers to your website is the dreaded ‘bounce’. That is, people landing on your page and then immediately leaving. If you’re going to increase conversions, you need to reduce your bounce rate. Here’s how. 1. Make Sure Your Page is Readable Despite this being 2017, too […]
It’s time to convert mobile PPC advertising – this article outlines how. With more and more people going online, and doing it from their tablets and smart phones (rather than a desktop computer), it will come as no surprise to say that the top tips for making the most of your Google Adwords PPC traffic […]
User behaviour changes constantly and what your website users want can change just as fast. For example, even the way we buy online has changed drastically over the last few years, with reviews becoming increasingly influential and social media playing a bigger conversion-assisting role than ever. So in this fast-moving landscape, how can you find […]
This article shares 3 CRO strategies that you can use to make more money from your marketing activities. When it comes to marketing tactics, the aim is to deliver tangible campaign results alongside a great return on investment. CRO, or conversion rate optimisation, is a tactic that will not only help improve your conversion rate, but […]
UX (User Experience) is an often misunderstood practice, it can be considered both a science and an art and there are many different factors involved in creating a truly intuitive interface. One of these factors, which it can be easy to forget about, is the role of a UX copywriter. The Rise of the UX […]
A/B testing remains one of the most widely used and impactful strategies for CRO (conversion rate optimisation). AB testing refers to the practice of displaying different variations of certain web pages, particularly landing pages, to visitors. The goal is to understand which variation performs best in terms of your desired outcome, whether that be to […]