Conversion Rate Optimisation

UX professionals often find that basic audits only scratch the surface. Digging deeper with heatmaps, analytics, and focused user interviews reveals precise areas for improvement—and drives meaningf...

You have seconds—literally—to capture a visitor’s attention on your website. If they struggle to navigate, can’t find what they need, or encounter friction, they won’t just leave; they likel...

In the rapidly evolving world of e-commerce, creating a user experience (UX) that not only attracts but retains customers is crucial. This is especially true for websites selling subscription-based pr...

Patagonia’s product page is known for its sleek design and commitment to sustainability, but is it truly user-friendly?  Our recent UX audit uncovers six key opportunities to enhance user engagemen...

In the dynamic world of ecommerce, driving traffic to your website is just the first step toward success. Ultimately, the goal is to convert those visitors into paying customers. This is where Convers...

Updated: 6 Feb 2024 A User Experience (UX) Audit is a process used to identify underperforming areas of your ecommerce website. These are areas that cause headaches for your users and ultimately erode...

Gaining new customers on your website can be more complex than you initially envisage. It’s perfectly logical to think that pay-per-click advertising, remarketing campaigns and social media promotio...