Digital Marketing Blog posts




Digital Marketing

Low Budget Digital Marketing: 4 Tips for Success

There’s no doubt that promoting your product or service online is the best way to create profitable growth. However, does it always involve serious investment? We explore four low budget digital marketing activities that build success. It can be a delicate balancing act. If you’re not careful, the more you spend on marketing, the less […]

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ecommerce ppc
Digital Marketing, Ecommerce PPC

5 reasons to use PPC advertising

Pay Per Click (PPC) involves using various advertising opportunities linked to your organisation’s keywords – primarily on Google or Facebook. Done right, it can boost your sales. However, it’s not without its challenges. So why do PPC and in specific eCommerce PPC? Boosting your organic exposure and ‘searchability’ by using supplementary Pay Per Click advertising […]

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Ecommerce SEO
Digital Marketing

SEO vs PPC: what is the difference?

Many companies find themselves asking ‘which is best: Search Engine Optimisation or Pay Per Click?’. Understanding the differences between eCommerce SEO and PPC can help you to decide the right time and way to invest in digital search strategies. What’s the basic difference between SEO and PPC? Not doing SEO is like standing in the […]

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