Digital Marketing Blog posts



ecommerce ppc
Digital Marketing, Ecommerce PPC

5 reasons to use PPC advertising

Pay Per Click (PPC) involves using various advertising opportunities linked to your organisation’s keywords – primarily on Google or Facebook. Done right, it can boost your sales. However, it’s not without its challenges. So why do PPC and in specific eCommerce PPC? Boosting your organic exposure and ‘searchability’ by using supplementary Pay Per Click advertising […]

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Ecommerce SEO
Digital Marketing

SEO vs PPC: what is the difference?

Many companies find themselves asking ‘which is best: Search Engine Optimisation or Pay Per Click?’. Understanding the differences between eCommerce SEO and PPC can help you to decide the right time and way to invest in digital search strategies. What’s the basic difference between SEO and PPC? Not doing SEO is like standing in the […]

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Coronavirus Marketing Strategy
Digital Marketing

3 Smart Marketing Strategies Companies Are Using to Survive COVID-19 (includes examples)

During a crisis like COVID-19 the challenge to market your business and drive revenue may seem overwhelming. However, there are 3 smart digital marketing strategies (explained in this article) that top companies are using to survive COVID-19 (Coronavirus). It’s the time to get hyper-focused on your customers goals and adapt to what’s happening to help […]

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10 best social media tools for 2020
Digital Marketing, General, Inspiration

10 best social media tools for 2020

Social media platforms are fast becoming the best places to reach your clients and customers. Quality content is what attracts potential clients to your site. However, there’s no point in creating killer content, tweets and Instagram and Facebook posts if you can’t streamline the process and manage online interactions. Having the right social media management […]

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