Digital Marketing Blog posts


video marketing
Digital Marketing

The power of video marketing

As the popularity of video content continues to grow, it’s more important than ever for businesses to develop an engaging video marketing strategy to connect with online audiences. Online video users are expected to double to 1.5 billion by 2016 (Cisco) and Social Media Examiner states that 76% of marketers are now planning to use […]

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scare you into digital marketing
Digital Marketing

5 scary stats to scare you into digital marketing

No time to go out trick or treating tonight, we’ve listed 5 scary stats below to scare you into digital marketing and encourage you to get your message out there, engage with people and push traffic to your website. 5 scary stats to scare you into digital marketing 63% of consumers need to hear company claims 3-5x before […]

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SEO
Digital Marketing, SEO

What is SEO?

Firstly SEO stands for Search Engine Optimisation, which, to you and I is, how to appear higher in the Google search results. There Are 2 Different Types of SEO: 1. Offsite SEO and 2. Onsite SEO. Offsite SEO refers to all the things you can do outside of your website like link building and social media management and […]

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How to use Google Analytics
Digital Marketing, How to

How to use Google Analytics

This post has been written to show you how to use Google Analytics and to get a better understanding of Google Analytics at a basic level. I probably don’t need to tell you how important Google Analytics can be in the day to day monitoring of your website, but getting started can be a daunting thought and if […]

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IFTTT Logo
Digital Marketing

Being resourceful with your digital marketing

Being resourceful is not only about making the most impact with the least outlay, it’s also about understanding that just because you can doesn’t necessarily mean you should. Here’s an example close to home; Factory Pattern is active on Instagram. As such, we’d like that content to appear on our blog (which provides gives both […]

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Digital Marketing, Digital Strategy

Who cares what your customers want?

Profile your customer, target their needs and increase sales. How do you make sure you sell more products or generate more business leads from your customers? You directly target the needs of your customers and give ’em what they want. But this is easier said than done. Most new companies may not have any idea […]

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