Digital Strategy Blog posts



COVID 19: The Shift In eCommerce Shopping Behaviours
Digital Strategy, Ecommerce

COVID 19: The Shift In eCommerce Shopping Behaviours

Lockdown left people reliant on buying online and created countless new converts to the convenience of eCommerce. However, it’s not all good news for online retailers, as our summary of changes to UK eCommerce trends show. COVID-19 didn’t just alter the entire course of 2020. It created a long-lasting ripple effect, impacting on international and […]

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Digital Strategy, SEO

3 simple steps for creating an SEO marketing strategy for your Shopify site

Shopify is a universally popular choice for eCommerce ventures. Searchability is still the key to success though. So, here’s a three-step shopify marketing strategy SEO activities, including a ‘live’ illustration. No platform for eCommerce is the complete solution to establishing and growing your venture successfully. Even the best online retail website option will still require […]

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Digital Strategy, General

What is a conversion funnel?

Gaining new customers on your website can be more complex than you initially envisage. It’s perfectly logical to think that pay-per-click advertising, remarketing campaigns and social media promotion should all help to deliver a return on investment – and while this may be true, it’s not the full picture. To run a successful business, you […]

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