At Factory Pattern, we use HubSpot’s CRM (Customer Relationship Management) tool to communicate effectively with clients and manage our sales process. Not only do HubSpot provide a fantastic suite of sales and marketing tools, but they also run very successful marketing campaigns, backed up by an engaging and highly converting (I expect) website. In this […]
Technology has fundamentally altered the business world such that nearly all brands and most transactions have gone virtual. Anyone with Internet access and a computer or a phone can interact with a brand and purchase online, from any part of the globe, at any time. Therefore, brands must stand out online to stem the tide […]
Gaining new customers on your website can be more complex than you initially envisage. It’s perfectly logical to think that pay-per-click advertising, remarketing campaigns and social media promotion should all help to deliver a return on investment – and while this may be true, it’s not the full picture. To run a successful business, you […]
A high bounce rate is one of the biggest challenges any online business can face. So what actually is a bounce rate and how you can improve it? Put simply, a bounce rate is the number of visitors to your website who click away after only viewing a single page – it’s the equivalent of […]
This article explores how you find out why nobody is buying from your website and what you can do to turn things around and gain more business online. Are you getting enough traffic? When figuring out why no one’s buying from your website, the first thing to look at is your website traffic numbers. If […]
At the beginning of January, Richard Cartlidge (who we’re currently working with) pointed us in the direction of a Ted talk from Simon Sinek. I won’t do the talk any justice from waffling on about it, but the basics of it are this, people want a reason to buy from you and that reason isn’t […]
“I find companies who start out with too many goals to meet also minimizes each action or result.” This advice applies not only to your business as a whole, but also your digital marketing efforts – in particular your website. In the planning phase of a website we define the priorities for each major section […]