Social media is still a powerful way to grow your business. Especially if you get the right mix of organic (free) posts and ads to build sales leads. This beginner’s guide to social media advertising explains how you can make it a success. You’ve no doubt seen all the statistics showing the importance of social […]
The benefits of having a Shopify site can be greatly amplified if you also have a Shopify Marketing Guide. It’s like a to-do list, for positioning and promoting your online profile. Here is a step by step guide to Shopify DIY marketing. Marketing is simply the process of finding the best ways to sell your […]
Lockdown left people reliant on buying online and created countless new converts to the convenience of eCommerce. However, it’s not all good news for online retailers, as our summary of changes to UK eCommerce trends show. COVID-19 didn’t just alter the entire course of 2020. It created a long-lasting ripple effect, impacting on international and […]
Shopify is a universally popular choice for eCommerce ventures. Searchability is still the key to success though. So, here’s a three-step shopify marketing strategy SEO activities, including a ‘live’ illustration. No platform for eCommerce is the complete solution to establishing and growing your venture successfully. Even the best online retail website option will still require […]
In 2019, the number of people using social media hit a whopping 3.484 billion, a substantial increase on the previous year’s total. The number of business taking advantage of the powers of social media are also on the increase. Companies are using social media as a central pillar of their marketing because of its ability […]
Technology has fundamentally altered the business world such that nearly all brands and most transactions have gone virtual. Anyone with Internet access and a computer or a phone can interact with a brand and purchase online, from any part of the globe, at any time. Therefore, brands must stand out online to stem the tide […]
Gaining new customers on your website can be more complex than you initially envisage. It’s perfectly logical to think that pay-per-click advertising, remarketing campaigns and social media promotion should all help to deliver a return on investment – and while this may be true, it’s not the full picture. To run a successful business, you […]