Ecommerce PPC Blog posts

Advice and know-how for driving results with Ecommerce PPC (Pay-per-click) campaigns with Google Ads, Facebook/Instgram ads and Bing Ads.



How to calculate roas for ecommerce ads
Ecommerce PPC

How to calculate roas for ecommerce PPC ads

Knowing the potential value of online advertising is vital to avoid expensive misfires and mistakes. Factory Pattern’s simple guide to understanding ROAS – Return on Advertising Spend – helps to ensure your ecommerce PPC and other campaigns are effective. In the hunt for ever-improving sales volumes, eCommerce ventures (and in fact all businesses) can fall […]

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Why Google Adwords
Ecommerce PPC

Why Google Adwords Needs to be Part of Your Marketing Plan

Agility and a fast route to market are 2 great reasons why google Adwords needs to be part of your marketing plan. When people think about Google Adwords and PPC (pay-per-click) adverts, they tend to be focused on the raw numbers. That’s not surprising given it’s called ‘pay-per-click’. However, you should be less concerned with the […]

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User on iPad
Ecommerce PPC

Which is The Highest Rated Digital Channel for ROI?

Last year, across industries, 73% of companies increased their digital spend. This, compared to just 21% who increased their offline (traditional marketing) spend, suggests a dramatic switch in focus towards digital channels. This trend is logical since it reflects the growth of internet usage: with 87.9% of the UK population classed as internet users in […]

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