Ecommerce PPC Blog posts

Advice and know-how for driving results with Ecommerce PPC (Pay-per-click) campaigns with Google Ads, Facebook/Instgram ads and Bing Ads.


Ecommerce PPC

9 Reasons to use eCommerce PPC

Integrating online advertising into a successful digital marketing campaign is a great way to help boost your sales. This article looks in more detail at 9 eCommerce PPC benefits. When you need a way to boost eCommerce sales, the potential benefits of Pay Per Click advertising are considerable. As long as your campaign is planned […]

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Google Ads For Beginners
Ecommerce PPC

Google Ads for Beginners: Guide For Success

Google Ads for beginners can be overwhelming. Google Ads is a powerful platform for eCommerce businesses across the world. The channel allows you to serve well-timed ads to your target audience when they are searching for them. This means that your business will show up on the search engine results page at the moment your […]

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Ecommerce PPC

Facebook Ads for Beginners: Guide For Success

Facebook Ads for beginners can be overwhelming – it’s a powerful tool with endless possibilities. It allows businesses to serve highly targeted ads to users that are likely to buy your products, visit your site or attend your event. Since Facebook gets a lot of data from their users – for example, things like age, […]

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Ecommerce PPC

How to generate sales via Ecommerce PPC Ads

In order to increase online sales, most eCommerce businesses will turn to pay-per-click advertising. But how do you generate sales via eCommerce PPC ads? In this article, we’ll share our tips, advice and best practice to help you run PPC campaigns that actually convert. Accept that not every ad will convert Like many forms of […]

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ecommerce ppc
Digital Marketing, Ecommerce PPC

5 reasons to use PPC advertising

Pay Per Click (PPC) involves using various advertising opportunities linked to your organisation’s keywords – primarily on Google or Facebook. Done right, it can boost your sales. However, it’s not without its challenges. So why do PPC and in specific eCommerce PPC? Boosting your organic exposure and ‘searchability’ by using supplementary Pay Per Click advertising […]

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How to calculate roas for ecommerce ads
Ecommerce PPC

How to calculate roas for ecommerce PPC ads

Knowing the potential value of online advertising is vital to avoid expensive misfires and mistakes. Factory Pattern’s simple guide to understanding ROAS – Return on Advertising Spend – helps to ensure your ecommerce PPC and other campaigns are effective. In the hunt for ever-improving sales volumes, eCommerce ventures (and in fact all businesses) can fall […]

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