Spending digital ad campaign budgets wisely and well requires a great deal of thought, research and planning. We look at 3 possible reasons why your Ecommerce PPC return on investment is too low. The great thing about Google Pay Per Click advertising is that it can be a quick and easy way to boost your […]
Ecommerce PPC Blog posts
Advice and know-how for driving results with Ecommerce PPC (Pay-per-click) campaigns with Google Ads, Facebook/Instgram ads and Bing Ads.
Knowing the potential value of online advertising is vital to avoid expensive misfires and mistakes. Factory Pattern’s simple guide to understanding ROAS – Return on Advertising Spend – helps to ensure your ecommerce PPC and other campaigns are effective. In the hunt for ever-improving sales volumes, eCommerce ventures (and in fact all businesses) can fall […]
Once someone clicks your latest Google or Facebook ad, how can you be sure that you’ll convert them into a customer? Understanding the UX of PPC and how UX (User Experience) works for PPC (Pay-Per-Click Ads) is vital in turning your website visitors into sales. The UX of PPC – How UX Improves Your Pay-Per-Click […]
Agility and a fast route to market are 2 great reasons why google Adwords needs to be part of your marketing plan. When people think about Google Adwords and PPC (pay-per-click) adverts, they tend to be focused on the raw numbers. That’s not surprising given it’s called ‘pay-per-click’. However, you should be less concerned with the […]
It’s time to convert mobile PPC advertising – this article outlines how. With more and more people going online, and doing it from their tablets and smart phones (rather than a desktop computer), it will come as no surprise to say that the top tips for making the most of your Google Adwords PPC traffic […]
Last year, across industries, 73% of companies increased their digital spend. This, compared to just 21% who increased their offline (traditional marketing) spend, suggests a dramatic switch in focus towards digital channels. This trend is logical since it reflects the growth of internet usage: with 87.9% of the UK population classed as internet users in […]