Pay Per Click (PPC) involves using various advertising opportunities linked to your organisation’s keywords – primarily on Google or Facebook. Done right, it can boost your sales. However, it’s not without its challenges. So why do PPC and in specific eCommerce PPC? Boosting your organic exposure and ‘searchability’ by using supplementary Pay Per Click advertising […]
Ecommerce PPC Blog posts
Advice and know-how for driving results with Ecommerce PPC (Pay-per-click) campaigns with Google Ads, Facebook/Instgram ads and Bing Ads.
Spending digital ad campaign budgets wisely and well requires a great deal of thought, research and planning. We look at 3 possible reasons why your Ecommerce PPC return on investment is too low. The great thing about Google Pay Per Click advertising is that it can be a quick and easy way to boost your […]
Knowing the potential value of online advertising is vital to avoid expensive misfires and mistakes. Factory Pattern’s simple guide to understanding ROAS – Return on Advertising Spend – helps to ensure your ecommerce PPC and other campaigns are effective. In the hunt for ever-improving sales volumes, eCommerce ventures (and in fact all businesses) can fall […]
Once someone clicks your latest Google or Facebook ad, how can you be sure that you’ll convert them into a customer? Understanding the UX of PPC and how UX (User Experience) works for PPC (Pay-Per-Click Ads) is vital in turning your website visitors into sales. The UX of PPC – How UX Improves Your Pay-Per-Click […]
Agility and a fast route to market are 2 great reasons why google Adwords needs to be part of your marketing plan. When people think about Google Adwords and PPC (pay-per-click) adverts, they tend to be focused on the raw numbers. That’s not surprising given it’s called ‘pay-per-click’. However, you should be less concerned with the […]
It’s time to convert mobile PPC advertising – this article outlines how. With more and more people going online, and doing it from their tablets and smart phones (rather than a desktop computer), it will come as no surprise to say that the top tips for making the most of your Google Adwords PPC traffic […]