Blog Posts About: General


General, User Experience

Twitter’s biggest design update in seven years

Since 2006 Twitter has gripped the world with #hashtags, debates, disagreements, and the occasional controversy. Keeping the nation interacting on the daily means Twitter has a duty to perform regular updates, in order to keep their users motivated. For over 13 years Twitter has launched multiple features and design updates to the platform; from changing […]

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General

The Cheltenham Design Festival is back

The Cheltenham Design Festival will bring together talented designers and lead creatives within the stunning Grade II listed Parabola Arts Centre in Cheltenham, from the 1st to the 3rd of November.  Everything around you – from the clothes you wear and the buildings that house you, the films you watch and the groceries you select […]

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online reviews
General

Why are online reviews so important?

Constant access to the internet through our phones means that online reviews are always at consumers’ fingertips. If your company doesn’t have online reviews, you’re unlikely to survive in our digital age. In this article we explore why reviews are so powerful in increasing sales. The internet age is a time where people want to […]

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General

The marketing resource we have all forgotten about, your email list! 

As digital marketing becomes more commonplace amongst business, there is a drive for innovation. New and exciting forms of digital marketing arrive, leaving the old standbys somewhat forgotten about. But those stalwarts of digital marketing still have a lot to offer businesses of all kinds, and email marketing is a highly effective tool you should […]

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Digital Strategy, General

What is a conversion funnel?

Gaining new customers on your website can be more complex than you initially envisage. It’s perfectly logical to think that pay-per-click advertising, remarketing campaigns and social media promotion should all help to deliver a return on investment – and while this may be true, it’s not the full picture. To run a successful business, you […]

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Gloucestershire Women of the Year Awards 2016
General

4 Reasons Why Awards Are Great For Business

Just last week I was sitting at my table poised to find out the winners of the Gloucestershire's Woman of the year awards 2016, which celebrated the year’s most extraordinary women in business and the community.   “And the winner of Digital Woman of the Year 2016 goes to… Georgina Thorne from Factory Pattern.”   [...]

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General, User Experience

Solve the surface first

“Solve the surface first. The surface is important. It’s where your product or service meets customers. Human beings are complex and fickle, so it’s impossible to predict how they’ll react to a brand-new solution. When our new ideas fail, it’s usually because we were overconfident about how well customers would understand and how much they […]

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