User Experience

There are so many UX tools to choose from and we all have our favourites, so to help whittle them down for you, we’ll share our guide to the best software for UX design along with some top tips we�...

The term UX is becoming a staple in digital industries, as more focus is placed on the study of human interaction with digital products. As more and more businesses start to incorporate UX into their ...

Nearly a quarter of the UK’s population, and around 1 billion people worldwide live with one or more disabilities. Which makes understanding the accessibility features of a website a priority for de...

In an ever-changing retail landscape, ecommerce sales are growing, with estimates that they’ll reach $8.1 trillion globally by 2026. So, if you want your ecommerce website to be a part of this forec...

A few weeks ago, we sent our dev and design team to WDC 2022, the longest running web developer conference in Bristol. With talks ranging from web design, design systems to accessibility, and radical ...

At Factory Pattern, we need the best tools for project management that provide us with a collaborative and easily accessible space with the freedom to customise according to our company’s needs. In ...

Keeping tabs on your ecommerce sites’ add to cart rate, (also known as ATB rate, or Add to Basket rate) can help to identify where issues are occurring on your site. Add to cart rate is the percenta...

As technology advances and global circumstances change, the world is moving more and more towards digital and online environments. Ecommerce is rapidly on the rise and is showing no signs of stopping....

It’s well known that good copy can make websites clearer and more impactful; from describing a product to the creation of your brand voice.  If you find yourself asking, what is good copy? and how ...

Updated: 6 Feb 2024 A User Experience (UX) Audit is a process used to identify underperforming areas of your ecommerce website. These are areas that cause headaches for your users and ultimately erode...

When it comes to digital design, user experience design and user interface design are often easily confused or even completely misunderstood. Although they are usually referred to in similar environme...

With around 60-70% of your visitors visiting your site via mobile, mobile UX has never been more important. It’s not enough to only offer a great user experience on your desktop ecommerce site. If y...