User Experience Blog posts


1. Why you should keep updating your website
Content Marketing, User Experience

Why you should keep updating your website

Quick! Think of some random piece of industry news, cobble together a blog, then upload it! There, you’ve got a website that’s constantly updated. Job done. Or is it? Let’s explore the importance of why you should keep your website updated regularly. Which is worse; a website full of news from 2012 or a website […]

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image of AB testing on a mac
User Experience

Why UX research is important

Is your website sufficiently geared towards your bona fide customer base, and is it driving a strong enough sales performance? In this article, we explore why UX research is the only way to truly improve your website and create better online experiences for our customers. Treating customers as individuals There are almost eight billion people […]

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UX postit notes
User Experience

Is UX the most important part of website design?

Are you entirely satisfied with your company’s sales performance? Perhaps you are perfectly content to let your potential new customers take a look at your website , then leave without completing a transaction. If that’s the case, you’re a very rare breed of business indeed! Most organisations are constantly looking for new ways to get […]

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Twitter macbook homepage
General, User Experience

Twitter’s biggest design update in seven years

Since 2006 Twitter has gripped the world with #hashtags, debates, disagreements, and the occasional controversy. Keeping the nation interacting on the daily means Twitter has a duty to perform regular updates, in order to keep their users motivated. For over 13 years Twitter has launched multiple features and design updates to the platform; from changing […]

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Website Speed
User Experience

Why a fast website is so important

Do you realise that you have less than 15 seconds to grab the attention of your website visitors? Not long is it? This is just one of the reasons why a fast website is so important and commercially vital. Other compelling factors in the “need for speed” include your Search Engine optimisation and a little […]

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User Experience

Calculate Your Website’s Conversion Rate

Despite all the talk about fierce competition and the need to drive up sales, it’s surprising how many UK businesses still overlook an important measurement of their online success – conversion rate. Skip to the conversion rate calculation formula Having a smart and attractive website and a healthy level of site traffic is not enough. […]

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