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    User Experience

    Build your user experience knowledge with the Factory Pattern UX blog. From UX design to user interface design and UX research.

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  • Why are online reviews so important?

    16 / August, 2019
    Constant access to the internet through our phones means that online reviews are always at consumers’ fingertips. If your company doesn’t have online reviews, you’re unlikely to surv...

    What is a conversion funnel?

    30 / July, 2019
    Gaining new customers on your website can be more complex than you initially envisage. It’s perfectly logical to think that pay-per-click advertising, remarketing campaigns and social media promotio...

    10 key ways to reduce bounce rate and increase sales

    26 / July, 2019
    A high bounce rate is one of the biggest challenges any online business can face. So what actually is a bounce rate and how you can improve it? Put simply, a bounce rate is the number of visitors to y...

    Why a fast website is so important

    28 / February, 2019
    Do you realise that you have less than 15 seconds to grab the attention of your website visitors? Not long is it? This is just one of the reasons why a fast website is so important and commercially vi...

    Why is nobody buying from my website?

    17 / January, 2019
    This article explores how you find out why nobody is buying from your website and what you can do to turn things around and how to increase website sales. Are you getting enough traffic? When figuring...

    16 Ecommerce UX Best Practices to Boost Your Sales – Updated for 2022

    28 / February, 2018
    Employing eCommerce UX best practices in your online shop prevents customers from leaving your site and convinces them that you’re the brand to buy from. Neglecting the user experience will mean cus...

    The UX of PPC – How to Get Maximum Value From Your Ads

    7 / February, 2018
    Once someone clicks your latest Google or Facebook ad, how can you be sure that you’ll convert them into a customer? Understanding the UX of PPC and how UX (User Experience) works for PPC (Pay-P...

    5 Principles of UX Design That You Should be Using in 2018

    19 / January, 2018
    Here’s 5 Principles of UX Design that will ensure a great customer experience for your website visitors. One thing many people working in the design industry have come to realise is the constant...

    Top 5 UX Research Methods To Save You Designing the Wrong Website

    18 / January, 2018
    UX Research Methods are essential in order to enable you to establish facts, identify problems, and identify the needs of users and the requirements of the website that you’re designing in order...

    How to Combine Your UX Design Process with Pirate Metrics to Increase Ecommerce Sales

    7 / December, 2017
    To convert website traffic into sales its important to have a framework in order that you have a UX design process to gain and retain more customers. This article explains how you can use Pirate Metri...

    5 Common UX Design Mistakes to Avoid

    27 / October, 2017
    User Experience (UX) is imperative. It sits up there with SEO at the top of the content castle and is essential for the success of your website. However, there are 5 common UX design mistakes to avoid...

    UX Explained and Why Ignoring UX is Commercial Suicide

    10 / February, 2017
    If you’re relying on a website to pull in leads or sales you can’t afford to ignore UX: User eXperience. But what’s involved and how does it help your business? User Experience (UX) ...
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