Social media platforms are fast becoming the best places to reach your clients and customers. Quality content is what attracts potential clients to your site. However, there’s no point in creating killer content, tweets and Instagram and Facebook posts if you can’t streamline the process and manage online interactions.
Having the right social media management tools can help improve collaboration, plan your posts, optimise campaigns, and identify the best performing content.
Below are some of the top social media management tools to consider in 2020.
Buffer will continue to be a popular tool in 2020 if you need to track the success of your marketing campaigns. Users can manage all social accounts from Buffer’s interface. Moreover, you can assign permission to other team members, repurpose posts, and schedule posts. The best part is that you can post directly to Instagram with Buffer.
Buffer has three sections – publish, reply, and analyse.
Reply helps you keep up with conversations across your social media platforms, while analyse gives you reports that you won’t find with cheaper subscriptions. You can use Buffer for free or opt for the Pro plan that allows connections to eight social accounts.
Hootsuite will continue being a one-stop social media management tool in 2020. The best thing about this tool is that it helps you manage posting schedules across different social media sites. You can time your marketing campaigns and target them when the need arises.
An analytics feature allows you to track and measure performance against the set KPIs. The reports are customisable, something that keeps everyone in the loop. Integrations like Zendesk, Mailchimp, Trello, Slack, and Asana are available for those looking to build their social media marketing campaigns.
SocialOomph is a new social media management company that provides an interface with links to social media sites. You can also schedule content and create automatic posts that are specific to your target audience. Easily upload posts to SocialOomph or create them in the platform directly.
One of the best features of this tool is the self-destructing post functionality that deletes any content that is outdated. Find the post-flood control feature that limits the amount of content you post to avoid being spammy.
Hubspot Social Media consists of social media management tools that help you focus on making social connections. With a single dashboard, you can publish posts to Twitter, Facebook, and Instagram.
The platform also allows you to monitor mentions and engagement across different social sites.
Sprout Social is another excellent platform that allows you to schedule and publish content. You can also enjoy team collaboration and reporting with this social management tool. The Smart Inbox functionality allows you to find out what people are saying about your brand. Track high performing hashtags and keywords. The best part about this platform is that you get analytics for each social media site.
Crowdfire is a social media management tool perfect for those that are not tech-savvy. The platform allows you to manage Twitter and Instagram with ease. What’s more, you also get insights into inactive audiences to help you schedule your posts. Unlike other management tools, Crowdfire gives you details about your competitors, something that allows you to attract them with relevant content and offerings.
Meet Edgar is a fantastic tool if you’re looking to connect with your audience and increase brand awareness through optimised social media content. The tool also helps with auto-refilling queues, scheduling posts, managing social media accounts, and direct video uploading.
Sendible allows you to manage tasks and post content. With more than 20 integrations with social media networks and communication software solutions, the management tool makes it easier to edit posts shared on different sites. Get better engagement with the scheduling function that allows for future publishing.
Other features like the interactive calendar and campaign performance tracking make this software solution a must-have in 2020.
Agora Pulse is a must-have for small businesses with a specific target area. Users get access to real-time collaboration in the form of drafts, messages, and comments. The social inbox makes it easier to filter and manage mentions and vital messages. You can schedule, reschedule, queue, or upload posts in bulk.
Get one-click reports to determine the ROI of your content strategy and engagement.
Despite being established in 2014, CoSchedule will continue to be top-rated social media management software in 2020. The software comes with an inbuilt headline analyser and a Chrome extension that enable you to organise and track your content and get insights in a single click.
CoSchedule is perfect for those looking to create and track blogs. Also, it’s perfect for those who need to create case studies for reference. The software integrates with tools like Google Analytics and Mailchimp, something that makes your work easier. Schedule and share content across all social media platforms at the same time with this social media software.
Having an effective social media strategy is essential, but you need a platform that allows you to manage potential traffic and reach your target audience. The right social media management tools can help you schedule posts, analyse the best performing content, and optimise campaigns.
When choosing a social media management tool, consider the ease of use, your budget, and what features work best with your business requirements.
You’ll need to do more research to find the best social media tools for you in 2020 based on these factors.