As an ecommerce store, you’ll want to stay on top of your website’s SEO. For smaller ecommerce stores with small budgets, premium SEO tools can be expensive. But don’t worry, in our round up of the best free SEO tools for ecommerce stores, we’ve collected a number of free tools to help improve your site’s SEO.
Optimising your ecommerce store for organic search is one of the most important things an ecommerce store can do.
Because the best traffic your store can get is free traffic. And the best free traffic comes from organic search.
And here’s the thing:
Organic search also provides sustainable traffic that will help your website grow over time.
Where paid traffic will cut off as soon as you disable your advertising budget, the work you do now will set up your website for future success.
So what can you do to optimise your website for search without a big outlay? The eight best free SEO tools below will help you complete the necessary steps to kick-start your website’s search engine optimisation.
Let’s jump right in:
- Google’s Mobile Friendly Test
- Google’s Page Speed Insights
- Google Search Console
- SEO Pro – Google Chrome Extension
- Animalz Revive – Content Reviver
- Dr Link Check – Broken Link Checker
- Hreflang Checker
- Keyword Surfer – Google Chrome Extension
Google’s Mobile Friendly Test
Having a mobile-friendly website is more important than ever when it comes to search engine optimisation.
Because Google is placing greater importance on mobile-indexing and experience with every algorithm update they release.
And not only does a mobile-friendly website satisfy search engines, but it creates a better users experience for your customers.
Google’s mobile friendly test is a great tool to check whether your website is usable on a mobile device.
The best part?
It’s completely free and super easy to use. Just enter your website’s URL in the toolbar and the tool will analyse your website.
Google’s Page Speed Insights
Just like having a mobile-friendly website, a fast loading website satisfies Google’s requirements, but also creates a better user experience for your online shoppers.
And when it comes to SEO, a slow website can seriously hinder your online stores’ performance in organic search.
Because with the release of Google’s Core Web Vitals update, page speed is a priority ranking factor.
And that’s why Google’s Page Speed Insight tool is one of our best free SEO tools for ecommerce stores.
Google Search Console
The last of our Google-developed best free SEO tools is a must-have. Google Search Console is the number one tool to analyse how your site is performing on search.
The best part?
The information is coming directly from the source, so you know you can rely on it.
Google Search Console is a great tool for SEOs as it provides a plethora of data, from indexing issues to search query insights.
SEO Pro – Google Chrome Extension
One of my personal favourite free SEO tools is the SEO Pro Extension, built by Kristina Azarenko of MarketingSyrup.com.
When it comes to SEO work, there can be an overload of data and technical information to take in.
That’s where the SEO Pro extension comes in.
It provides you with a bunch of information about the page your visiting, including it’s metadata, canonical links, headings and image ALT tags.
But wait… there’s more!
With the growing importance of page speed, as mentioned above, Kristina has added core web vitals analysis to the extension.
Having all this data a click away really does make SEO Pro one of the best free SEO tools for ecommerce websites.
Animalz Revive – Content Reviver
One for the content marketers now.
Did you know that it’s easier to get new traffic for existing content than it is to create new content?
Yep, you read that correctly.
Animalz Revive is one of our best free SEO tools as it saves content marketers time by identifying content refreshment opportunities.
Here’s how it works:
You connect Animalz Revive with your Google Analytics account.
The tool analyses all of the data and looks for any trends of content decay.
It provides you with a list of content that should be refreshed.
That’s it – it’s super simple.
Dr Link Check – Broken Link Checker
Does your website have broken links on it?
You need an easy way to check.
And that’s exactly what Dr Link Check, the number 7 best free SEO tool on our list, does.
All you need to do is enter your website URL in their toolbar and it will analyse your website for any links that point to a 404 error page.
All you need to do is set up redirects for those pages and amend the links. Easy!
One of the most difficult things to do when it comes to SEO is manage multiple-international versions of your website.
Because the process to ensure you clearly define the correct version of your site for each location/audience is super technical.
The Hreflang Checker by TechnicalSEO.com makes it easy to check your implementation.
And it’s super easy:
Just enter the URL of your website (I’d do this for each international URL) and the tool will tell you whether your international version is indexable, has the correct hreflang tag and which language attribute is defined.
Keyword Surfer – Google Chrome Extension
The final tool on our list of the best free SEO tools is another great chrome extension.
There are a ton of tools that you could use to do your keyword research, including Google’s Keyword Planner.
So what makes Keyword Surfer so special?
Well, this tool gives you keyword search volumes – and suggestions – in the Google search results.
It means that you can analyse keywords as you search day-to-day, meaning you’re always getting keyword inspiration.
The number of SEO tools available can be both overwhelming and expensive.
But getting started with SEO for your ecommerce business is easier than you think.
Our list of the best free SEO tools is a great starting point to optimise your website and gain new customers via organic search.
So what are you waiting for?