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Opinion, advice on Web Design, User Experience & Digital Marketing. Plus, all our tales from the Factory Floor

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5 Ecommerce UX Principles for Creating a Successful Website

12 / June, 2020
The market is currently wide open for online retailers. Especially if your website has made the best use of these five UX ecommerce tips that support strong lead conversion and buoyant eCommerce sales...

Top 5 new eCommerce trends to watch

12 / June, 2020
The second half of 2020 provides eCommerce ventures with abundant opportunities for growth. Not least as the COVID-19 pandemic created an upsurge in buying online. What other eCommerce ux trends shoul...

What are the benefits of using templates to design a website?

9 / June, 2020
It’s possible to create a new website design quickly, and with the minimum of stress and headaches, if you base your pages on an existing template. The trick is to find the right website template an...

How important is responsive website design today?

22 / May, 2020
Do you know how effective your website design is across various devices and browsers? If not, you could gain a substantial sales boost from more responsive website design, especially from consumers on...

5 simple ways to improve your mobile ecommerce experience

7 / May, 2020
You have less than a second to grab the attention of customers using phones to make purchases. Then, poor performance means 88% of them won’t bother coming back. How can you design your mobile e...

3 simple steps for creating an SEO marketing strategy for your Shopify site

23 / April, 2020
Shopify is a universally popular choice for eCommerce ventures. Searchability is still the key to success though. So, here’s a three-step shopify marketing strategy SEO activities, including a ‘li...

3 Smart Marketing Strategies Companies Are Using to Survive COVID-19 (includes examples)

9 / April, 2020
During a crisis like COVID-19 the challenge to market your business and drive revenue may seem overwhelming. However, there are 3 smart digital marketing strategies (explained in this article) that to...

What is a click test and why should it be part of your UX toolkit?

3 / April, 2020
In a split second, website visitors chose to put something in an eCommerce basket, ask for more information or exit your website. All with a click. Understanding why is vital, making Click Testing an ...

Is SEO still necessary for your ecommerce website in 2020?

13 / March, 2020
A shop down a dark alleyway, with a tiny sign, is likely to fail. Even if sells superb goods at great prices. The modern equivalent is a website that’s hard to find. We explore the relevance of seo ...

What is the difference between user testing and user research?

10 / March, 2020
Gathering ux research data is a key element when creating any customer facing product or service. User research and user testing are often confused. User testing is a method within a group of user res...

3 reasons Ecommerce PPC campaigns fail to deliver a strong return on investment

6 / March, 2020
Spending digital ad campaign budgets wisely and well requires a great deal of thought, research and planning. We look at 3 possible reasons why your Ecommerce PPC return on investment is too low. The ...

Top 3 SEO strategy tips for ecommerce sites

28 / February, 2020
Ecommerce SEO can be confusing to many however, connecting your online products to potential customers pivots on how ‘searchable’ your website pages are. If internet users can’t find you, you si...
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