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“It seemed like a good idea at the time!” This could well apply to several website design features and functions that are absolute folly. They may look good, but they drag your website dow...

Bounce rates can be the bane of your existence. After investing considerable sums in a fabulous looking website, it’s frustrating to realise that visitors are clicking away far too quickly, far too ...

Did you know that 93% of all human communication is visual? We process and store visual references significantly quicker than spoken or written information. Which means for marketing purposes, all for...

Every square centimeter of your website design is significant and helps you to meet your business goals. Making sure your website footer has been curated to increase your website user experience is cr...

Designing and building effective websites often means bringing in professionals. However, having a good grasp of some common website terms will make it easier to talk to web designers with confidence ...

Social media platforms are fast becoming the best places to reach your clients and customers. Quality content is what attracts potential clients to your site. However, there’s no point in creating k...

Having ‘2020’ vision over your website performance is vital. The new year is upon us, but the need to constantly evaluate and improve User Experience (UX) never gets old. Especially if you resolve...

Making every penny you invest in your website and digital marketing work hard for you, is common sense. Measuring this ROI and knowing how to boost it is important. One of the most urgent fixes is zer...

At Factory Pattern, we use HubSpot’s CRM (Customer Relationship Management) tool to communicate effectively with clients and manage our sales process. Not only do HubSpot provide a fantastic suite o...

As the owner-manager of a small business – especially a start-up-venture – you will be bombarded with diverse ideas and initiatives to market your products and services. You will no doubt have a r...

Measuring the User Experience (UX) of your website should be a constant process, not an occasional chore. Are enough website visitors progressing to goals such as buying or enquiring? If not, why not?...

Getting to grips with the behaviours of your website visitors is vital. With expert help, you can also dig down on the logic and emotion behind that behaviour. We’ve looked at the significance and m...