PPC

Which is The Highest Rated Digital Channel for ROI?

Last year, across industries, 73% of companies increased their digital spend. This, compared to just 21% who increased their offline (traditional marketing) spend, suggests a dramatic switch in focus towards digital channels. This trend is logical since it reflects the growth of internet usage: with 87.9% of the UK population classed as internet users in […]

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Simple AB Testing
Conversion Rate Optimisation, User Experience

3 Simple AB Testing Methods to Drive CRO

A/B testing remains one of the most widely used and impactful strategies for CRO (conversion rate optimisation). AB testing refers to the practice of displaying different variations of certain web pages, particularly landing pages, to visitors. The goal is to understand which variation performs best in terms of your desired outcome, whether that be to […]

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UX Research
User Experience

3 UX Research Methods Vital to Good Website Design

The starting point for any UX (User Experience) project should be the UX research phase to ensure an enhanced experience on your website. The Purpose of UX Research The purpose of UX research is to teach the UX designer about the end user and their goals, needs, wants and motivations so that an effective user journey can be mapped and, […]

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PPC Advertising Hero
PPC

3 Major Advantages PPC Advertising has Over SEO?

When it comes to digital marketing, there are a number of ways you can make your website stand out and attract new visitors. 2 of the most popular techniques available to the modern marketer are PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimisation). Each of these practices has the potential to attract your ideal audience, but […]

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CRO Marketing
User Experience

Never Underestimate the Power of CRO Marketing

Conversion Rate Optimisation, or CRO Marketing, is the process of using marketing analytics to fine tune your customer’s journey to increase the percentage of online visitors that take a specific predefined action, increasing your conversion rates. You may as a brand be active on a whole range of platforms that each receive substantial levels of […]

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Content Marketing in Digital Agency
Content Marketing, Digital Marketing

Use Content Marketing to Boost Online Sales

Bringing prospects to your website can be achieved in a variety of ways and it’s usually a blend of different digital marketing methods that really does the trick. One of the best methods is content marketing and here’s how it helps you boost online sales. Content marketing, a great digital marketing method and a key component […]

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