What is the difference between user testing and user research?
UX Research

What is the difference between user testing and user research?

Gathering ux research data is a key element when creating any customer facing product or service. User research and user testing are often confused. User testing is a method within a group of user research methods. They are both important if you want a website that delivers a positive user experience. In this article, we […]

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ecommerce strategy
Ecommerce, SEO

Top 3 SEO strategy tips for E-commerce sites

Ecommerce seo can be confusing to many however, connecting your online products to potential customers pivots on how ‘searchable’ your website pages are. If internet users can’t find you, you simply won’t sell enough! We explore three ways eCommerce businesses can maximise their SEO. eCommerce websites need effective Search Engine Optimisation to put products right […]

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How to calculate roas for ecommerce ads
Ecommerce PPC

How to calculate roas for ecommerce PPC ads

Knowing the potential value of online advertising is vital to avoid expensive misfires and mistakes. Factory Pattern’s simple guide to understanding ROAS – Return on Advertising Spend – helps to ensure your ecommerce PPC and other campaigns are effective. In the hunt for ever-improving sales volumes, eCommerce ventures (and in fact all businesses) can fall […]

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ways to recruit users for your UX research
UX Research

5 ways to recruit users for your UX research

Getting into the mind of your customers is the most effective way to design the best user experience, and ensure your conversion rates stay on an upward trend. The ‘trick’ to getting into the mind of your customers is simple, talk to them. This may seem like a tricky task, but it’s not. Below I’ve […]

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How to outsource eCommerce support
Ecommerce

How to outsource eCommerce support

Business growth becomes more assured with the right eCommerce platform and digital marketing in place. This upwards trajectory can be underpinned and even increased, with strategic outsourcing. We throw the spotlight on improving time and task management through outsourcing eCommerce support. Carving your share of £586 billion worth of eCommerce sales in the UK pivots […]

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Ecommerce payment system featured image
Ecommerce

10 easy to use eCommerce payment systems for 2020

Start-ups and evolving e-retailers need reliable payment gateways for their eCommerce site that consumers trust. We identify 10 with the potential to underpin your lead conversion; offering good functionality and security, but differing cost implications. Integrating the right eCommerce payment system into your website design is largely about finding the one most likely to offer […]

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