Technology has fundamentally altered the business world such that nearly all brands and most transactions have gone virtual. Anyone with Internet access and a computer or a phone can interact with a brand and purchase online, from any part of the globe, at any time. Therefore, brands must stand out online to stem the tide […]
Understanding how Google algorithms work is a critical step towards improving the ranking of your website as well as traffic in webpages. An algorithm can be defined as a set of rules or guidelines that are followed by a computer during calculations and problem-solving. Google algorithms are complex rules used in serving the search results […]
The Cheltenham Design Festival will bring together talented designers and lead creatives within the stunning Grade II listed Parabola Arts Centre in Cheltenham, from the 1st to the 3rd of November. Everything around you – from the clothes you wear and the buildings that house you, the films you watch and the groceries you select […]
Opening a shop to the general public is now easier than ever before, all thanks to the power of the internet. But it’s not quite a case of just clicking a few buttons — there’s a bit more to it than that. It all begins with your choice of e-commerce platform Put simply, an e-commerce […]
Every single brand has a logo, however big or small the company may be. Some logos are world-famous and become even more famous than the brand name. However simple they may look, an incredible amount of time, skill and creativity go into creating a logo that will last with a company for the rest of […]
When discussing social media, the average internet user will typically think of popular sites like Facebook, Instagram, and Snapchat. One platform that people tend to gloss over is the top social media platform for business professionals: LinkedIn. Social media marketing (SMM) is big business. Digital marketing agencies around the globe are working to expand their […]
Constant access to the internet through our phones means that online reviews are always at consumers’ fingertips. If your company doesn’t have online reviews, you’re unlikely to survive in our digital age. In this article we explore why reviews are so powerful in increasing sales. The internet age is a time where people want to […]