As digital marketing becomes more commonplace amongst business, there is a drive for innovation. New and exciting forms of digital marketing arrive, leaving the old standbys somewhat forgotten about. But those stalwarts of digital marketing still have a lot to offer businesses of all kinds, and email marketing is a highly effective tool you should […]
Your domain name says a lot about you as a business; as well as ensuring that people “get to your door” effectively. In fact, choosing a domain name – and therefore your website address – could be one of the most important sales and marketing decisions you ever make. What is a domain name? You […]
The only source of knowledge is experience. – Albert Einstein. Finding the right website design agency is key to achieving the most out of your money. Each agency work in their own individual way so finding the one that suits you best will help the process become more enjoyable. Below are 8 top tips to […]
What does SSL mean and what is it? SSL, more formerly known as a Secure Socket Layer and which is also sometimes called a “digital certificate”. To put this into tech-speak, this is a commonly used “cryptographic protocol” that involves Transport Layer Security. It all sounds very technical but this small addition to your website […]
Gaining new customers on your website can be more complex than you initially envisage. It’s perfectly logical to think that pay-per-click advertising, remarketing campaigns and social media promotion should all help to deliver a return on investment – and while this may be true, it’s not the full picture. To run a successful business, you […]
A high bounce rate is one of the biggest challenges any online business can face. So what actually is a bounce rate and how you can improve it? Put simply, a bounce rate is the number of visitors to your website who click away after only viewing a single page – it’s the equivalent of […]
The world is growing increasingly dependent on technology with every passing day, and digital-dependency is creeping further and further into the way we live our lives and the way businesses operate. But what is so special about digital marketing? What can it offer your small business? Take a look below at some of reasons why digital […]