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Opinion, advice on Web Design, User Experience & Digital Marketing. Plus, all our tales from the Factory Floor

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Are emojis good for user experience?

  • User Experience
13 / August, 2021
Recognised the world over – and a handy way to condense your messaging – emojis are now commonly used for positive user experience (UX). Is that a good idea? Text speak is not the only sho

Why User Experience Matters More Than Ever in 2021

  • User Experience
6 / August, 2021
The burning need to push your brand, claw in profit and recruit and retain staff can relegate user experience evaluation to a lower priority. We show why user experience matters more than ever in 2021

Pinterest advertising: Should your ecommerce store advertise on Pinterest?

  • Ecommerce PPC
6 / August, 2021
For one of our clients, Pinterest advertising has been a breath of fresh air.  Why? Because advertising on Pinterest has provided a healthy and sustainable return on investment. And here’s the thin

The best ecommerce PPC examples

  • Ecommerce PPC
3 / August, 2021
As you read about the best ecommerce PPC examples, know that the approaches these ecommerce businesses have taken may not necessarily work for you. Ecommerce PPC campaigns are unique to each and every

Website Button Best Practice for UX

  • User Experience
27 / July, 2021
Buttons are the most widely-used interaction elements in web design, and as such, play a massive role in a user journey. As such, adhering to Website Button Best Practice can make the difference betwe

How to Improve Your Website with Ecommerce UX Research

  • User Experience
21 / July, 2021
UX research is crucial in understanding the problems and opportunities for improvement within your web site. Implementing the findings from UX research can improve ecommerce conversion rates by up to

8 Of The Best Free SEO Tools For Ecommerce Stores

  • SEO
16 / July, 2021
As an ecommerce store, you’ll want to stay on top of your website’s SEO. For smaller ecommerce stores with small budgets, premium SEO tools can be expensive. But don’t worry, in our round up of

9 Best Email Automation Flows for Ecommerce Stores To Increase Sales

  • Email Marketing
15 / July, 2021
So, you’ve been working hard to generate new leads for your ecommerce business and your email list is growing, which is great. The next challenge is turning those new leads into customers as quickly

WooCommerce UX Best Practice For Ecommerce Websites

  • User Experience
6 / July, 2021
When you’re selling online, it isn’t enough to rely on your products to bring in sales. It is essential to create a good User Experience (UX) to bring customers to your site and keep them on it. K

What is UX design?

  • User Experience
2 / July, 2021
Keeping website visitors interested and happy – right through to paying for products – pivots on providing a good user experience. What is UX design and how does it work? It’s easy to get bogged

UX to Boost Sales: How eCommerce businesses can improve their user experience

  • User Experience
29 / June, 2021
The three things consumers demand when shopping online are convenience, speed and personalised interaction. How can you deliver on these, and use UX to boost sales? While traditional high street retai

Ecommerce checkout UX: 5 simple tips for success

  • User Experience
25 / June, 2021
The checkout is arguably the most important part of a website, particularly when it comes to user experience. Around 87% of abandoned online shopping carts happen at checkout, a statistic that no ecom