Latest Work
User Experience
5 Common UX Design Mistakes to Avoid
User Experience (UX) is imperative. It sits up there with SEO at the top of the content castle and is essential for the success of your website. However, there are 5 common UX design mistakes to avoid, which you might be making. 1. Click here Writing ‘click here’ on your clickable buttons or links isn’t […]
Digital Marketing, PPC
Facebook Retargeting Explained [Infographic]
How to use Facebook to build a relationship and then retarget them to sell your products. Infographic here (PDF)
Conversion Rate Optimisation
Reduce Your Bounce Rate & Increase Conversions – Here’s 5 Things You Can Do Today
One of the key things to avoid when sending customers to your website is the dreaded ‘bounce’. That is, people landing on your page and then immediately leaving. If you’re going to increase conversions, you need to reduce your bounce rate. Here’s how. 1. Make Sure Your Page is Readable Despite this being 2017, too […]
PPC
Why Google Adwords Needs to be Part of Your Marketing Plan
Agility and a fast route to market are 2 great reasons why google Adwords needs to be part of your marketing plan. When people think about Google Adwords and PPC (pay-per-click) adverts, they tend to be focused on the raw numbers. That’s not surprising given it’s called ‘pay-per-click’. However, you should be less concerned with the […]
SEO
UX and SEO – Finding the Right Balance
UX and SEO are both a key factor when it comes to optimising your website To ensure your reach extends to all the right places, it’s important to find a balance between creating pages that will get picked up on search engines without neglecting the user experience of your prospects, because in actual fact the […]
Conversion Rate Optimisation, PPC
3 Simple Ways to Convert Mobile PPC Advertising Traffic
It’s time to convert mobile PPC advertising – this article outlines how. With more and more people going online, and doing it from their tablets and smart phones (rather than a desktop computer), it will come as no surprise to say that the top tips for making the most of your Google Adwords PPC traffic […]