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Opinion, advice on Web Design, User Experience & Digital Marketing. Plus, all our tales from the Factory Floor

Conversion Rate Optimisation /

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Ecommerce PPC /

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Email Marketing /

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Social Media /

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User Experience /

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Web Development /

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Websites /

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Essential Ecommerce UX Design Principles

6 / December, 2022
In an ever-changing retail landscape, ecommerce sales are growing, with estimates that they’ll reach $8.1 trillion globally by 2026. So, if you want your ecommerce website to be a part of this forec...

Brighton SEO Conference Review 2022

29 / November, 2022
The digital marketing department at Factory Pattern has come back from their trip to the Brighton Seo conference full to the brim with inspiration. So, we thought we’d share some of the highlights f...

How to use Social Media for Ecommerce

15 / November, 2022
When it comes to connecting with clients and building your brand online, social media and ecommerce are the perfect match. According to Hootsuite’s research, more than half of global internet us...

Our Thoughts on WDC 2022 Developer Conference

8 / November, 2022
A few weeks ago, we sent our dev and design team to WDC 2022, the longest running web developer conference in Bristol. With talks ranging from web design, design systems to accessibility, and radical ...

Best Payment Gateway: Tips on How to Choose

27 / October, 2022
Choosing the best payment gateway for your site is an important decision. A payment gateway is the operation that reads and transmits the payment information of a sale from the customer’s bank accou...

What is Notion Used for at an Ecommerce Agency?

18 / October, 2022
At Factory Pattern, we need the best tools for project management that provide us with a collaborative and easily accessible space with the freedom to customise according to our company’s needs. In ...

How do you Calculate a Conversion Rate?

11 / October, 2022
One of the key terms and KPIs used by digital marketers to measure performance on an ecommerce website is by tracking the conversion rate. And in this blog we’ll answer that burning question, ho...

Black Friday 2022: Should your business participate?

4 / October, 2022
If you’re wondering whether running a Black Friday 2022 sale fits with your brand, you’re going to want to read this. Black Friday has been the topic of many conversations in the office over the l...

Clickup vs Asana: Which is best for your team?

27 / September, 2022
Finding the best tools for project management is a challenge that every company faces. It is not always easy to choose what would work best for you and your team. Especially when there are so many dif...

What is a Good ROAS? Guide & Calculator

20 / September, 2022
ROAS benchmarks across different industries, in this article we will explain the best ROAS ratios to look for and how you can calculate them. ROAS (Return on Ad Spend) helps you understand how profita...

Mailchimp vs Klaviyo: How do they compare for ecommerce?

13 / September, 2022
You know the saying “a good workman never blames his tools”, well, that’s not strictly true when it comes to the tool you use for email marketing. In this blog, we’ll be comparing leading emai...

How Mobile-first Responsive Web Design Doubles Your Market

6 / September, 2022
Where’s the first place you look for information about restaurant opening times, directions to locations or places to buy goods or services? There’s a very good chance that the answer is your mobi...
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