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Opinion, advice on Web Design, User Experience & Digital Marketing. Plus, all our tales from the Factory Floor

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Change No Shipping Options Were Found for WooCommerce Message

23 / August, 2022
You may find yourself needing to amend the “no shipping options were found” message for WooCommerce. Unfortunately there isn’t a setting for changing the “no shipping options were found” in ...

What are the Best Tools for Project Management?

16 / August, 2022
At Factory Pattern, efficient project management is at the core of everything we do. From ensuring smooth communications with our clients, to ensuring all projects are completed on time, to the highes...

What are the Benefits of Email Marketing?

9 / August, 2022
No business can afford to ignore a largely free marketing tool. Rumours of its demise are unfounded, and every organisation can use this brilliant, personalised communication option. We outline the be...

How to Calculate Add to Cart Rate

2 / August, 2022
Keeping tabs on your ecommerce sites’ add to cart rate, (also known as ATB rate, or Add to Basket rate) can help to identify where issues are occurring on your site. Add to cart rate is the percenta...

How to Schedule Social Media Posts

26 / July, 2022
Keeping an active social media presence can be a challenge, especially if you want your posts to be seen by the right people at the right time.  It takes a lot of time to prepare your creative assets...

Google Analytics 4 vs Universal Analytics: Making the Switch

12 / July, 2022
If you’re marketing analytics nerds (like us) you’ll know that Google Analytics 4 (GA4) is the new replacement for Google Universal Analytics (UA), and that UA will stop processing new hits as...

How to Design a High Converting Ecommerce Site

5 / July, 2022
As technology advances and global circumstances change, the world is moving more and more towards digital and online environments. Ecommerce is rapidly on the rise and is showing no signs of stopping....

Are Ecommerce SEO Services Worth it?

28 / June, 2022
Did you know that on average, moving up one spot in the search results will increase click through rate (CTR) by 30.8%? That’s according to BackLinko who conducted research on the organic click thro...

How to Add Woocommerce Custom Checkout Fields (A Guide)

21 / June, 2022
The checkout process is arguably the most important step in the customer journey. Around 69% of shopping carts get abandoned, where customers decide to purchase products, but then change their minds t...

Conversion Rate Experts Share The Best Optimisation Tips

14 / June, 2022
The majority of marketing teams focus on SEO and PPC to acquire as many users as possible and direct them towards ecommerce sites, hoping they’ll convert with few issues. But what happens when they ...

Partnering With Ecologi To Become A Sustainable Business

10 / June, 2022
Reading that the collective contribution of SMEs to the UK business’s carbon footprint is actually quite significant and that SMEs are “crucial to whether the UK meets its 2050 net zero target...

How to link your work email with a Google account, without signing up for Google Workspace (Business Account)

31 / May, 2022
You can link and email, including your work email to Google without creating a new Google account. To associate your email with Google take the following steps: Head to www.google.com Log out of all ...
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