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At Factory Pattern, efficient project management is at the core of everything we do. From ensuring smooth communications with our clients, to ensuring all projects are completed on time, to the highes...

No business can afford to ignore a largely free marketing tool. Rumours of its demise are unfounded, and every organisation can use this brilliant, personalised communication option. We outline the be...

Keeping tabs on your ecommerce sites’ add to cart rate, (also known as ATB rate, or Add to Basket rate) can help to identify where issues are occurring on your site. Add to cart rate is the percenta...

Keeping an active social media presence can be a challenge, especially if you want your posts to be seen by the right people at the right time.  It takes a lot of time to prepare your creative assets...

If you’re marketing analytics nerds (like us) you’ll know that Google Analytics 4 (GA4) is the new replacement for Google Universal Analytics (UA), and that UA will stop processing new hits as...

As technology advances and global circumstances change, the world is moving more and more towards digital and online environments. Ecommerce is rapidly on the rise and is showing no signs of stopping....

Did you know that on average, moving up one spot in the search results will increase click through rate (CTR) by 30.8%? That’s according to BackLinko who conducted research on the organic click thro...

The checkout process is arguably the most important step in the customer journey. Around 69% of shopping carts get abandoned, where customers decide to purchase products, but then change their minds t...

The majority of marketing teams focus on SEO and PPC to acquire as many users as possible and direct them towards ecommerce sites, hoping they’ll convert with few issues. But what happens when they ...

Reading that the collective contribution of SMEs to the UK business’s carbon footprint is actually quite significant and that SMEs are “crucial to whether the UK meets its 2050 net zero target...

You can link and email, including your work email to Google without creating a new Google account. To associate your email with Google take the following steps: Head to www.google.com Log out of all ...

Although all ecommerce websites could benefit from a thorough SEO strategy, figuring out what specific services your website is crying out for is a different matter. Not to worry though, as we’ll be...