SEO currently sits in a higher priority category in 2019 than it did in 2018 and you may be wondering why? To help you understand SEO and the reasons for the increase of importance we have outlined below some key features.
You could be fortunate enough to be happy with your website’s ability to consistently appear at the top of search results. Perhaps you feel slightly smug about the flow of organic traffic to your website.
Good for you, but did you notice that the goalposts just moved? SEO is fluid, and is increasingly vital
According to Hubspot, 94% of all website traffic is now ‘organic’; coming from a natural process of searching and clicking.
To benefit from this takes effort, as you need to be sure that people find you, not your competitors! Google search results receive an impressive 34.36% desktop click-through rate and 35% for mobiles.
Every year, SEO becomes more complex and more important to get your share of attention from the millions who search online daily.
There are two undeniable forces at work.
One, is the ever more sophisticated ways that websites are ‘judged’, sorted and ranked.
The other hinges on the fact that consumers are becoming ever more demanding, discerning and sophisticated.
The push from SEO developments
Google’s systems never stand still, which means you can’t either.
How do you keep up to date with Google algorithm changes?
They come in the form of both official and unnamed updates, some making minor adjustments and then periodically they are broad core algorithm changes. They can impact on your website performance in a myriad of different ways.
Interpreting these Google updates can be a science, and a full-time job, in itself! Especially as the tools to monitor Google algorithms are also growing more prolific and complex each year.
In the coming months, it’s imperative that you constantly refresh your insights and skills – to not only monitor your websites SEO effectiveness, but also select the methods and actions most likely to improve performance.
The pull from consumer expectations
There are two words that increasingly inform buying decisions – trust and credibility.
Weekly, big-name brands come crashing out of existence. Daily, horror stories of poor consumer choices circulate on social media.
Whatever product or service you’re selling, you face an increasingly wary public. They’re not going to part with their cash unless they are sufficiently convinced that your organisation has ‘staying power’, presence and a firm handle on their individual needs.
Which means they are increasingly going to rely on search results to help them weed out the most promising purchase prospects. There is a strong implied ‘endorsement’ from being ranked sufficiently by Google to appear on page one of search results,
Anything below that is likely to be viewed with increasing distrust.
Also, quality website content and SEO are closely entwined. Your value in Google algorithm terms increasingly hangs on fresh, genuinely relevant digital copy for crawlers to assess.
You can see where this is going, right? Your website visitors will also be increasingly assessing your credibility as a company, and your ‘trust values’ on the very same thing – quality content designed to be readable and relevant. They will see through fluff and artificial SEO-based babble in a heartbeat.
Get your website content ever-improving in late 2019 and early 2020, for SEO success, UX potency and just plain commercial commonsense!
Have you truly got SEO covered?
There’s another reason your SEO activities need to gather pace towards the end of 2019 and into 2020. It’s the only way to be sure that you’re not missing a trick; or two!
You may be shocked to find you’re selling your site short on even the simplest of measures to improve your page ranking. Or, you could be missing out on the more sophisticated ways to improve searchable online.
The easiest way to gear up your SEO to meet the challenges ahead and enjoy good RIO – is to contact the team at Factory Pattern. We’ve got our binoculars fixed on SEO success 2020 and beyond!