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5 Principles of UX Design That You Should be Using in 2018

Here’s 5 Principles of UX Design that will ensure a great customer experience for your website visitors.

Principles of UX Design

One thing many people working in the design industry have come to realise is the constantly changing nature of the world.

While technology may be considered to have an impact on other enterprises, communication methods and customer interaction has also changed for designers.

When it comes to resolving issues in the design industry, the below 5 Principles of UX Design ensure, as a designer, you choose the right fit to meet your users’ expectations.

To meet the expectations of your users, you need to get into their heads and think like them. By looking at things from the user’s perspective, learn what makes the customer happy, and you’ll know how to improve your website.

5 Principles of UX Design Designed to Help You Meet User Expectations

1. Digestibility

Digestibility makes it easier to meet the expectations of the customer.

Good designs and simplicity makes it easy for your website user to figure out what’s happening within the shortest time possible. Good design makes it easy for the brain to digest information without the need for paragraphs of explanations.

One way you can increase the digestibility of your website in a bid to meet the expectations of the customer is to use hierarchies, instead of stacking things together.

2. Clarity

While good design may win you fans, you need clarity, especially in pricing , to win customers.  One of the biggest expectations a customer has about a website is to get a clear explanation about everything.

Look at it this way; you should explain things the same way you’d like them explained to you.  That’s what every customer expects from their designer.

3. Trust

Every customer expects you to exercise integrity in your campaigns.

All good relationships are based on trust and, in order to meet the expectations of your customer and gain their confidence, you need to make them understand why they have to complete various actions online.

For example, if users have to provide security information such as a password prior to setting up an account or making a payment, make it clear why this is.

4. Familiarity

Every user needs a framework that’s familiar to them, a framework they can feel comfortable with. They need a structure they can easily navigate to make purchases faster, including a call-to-action.

You need to stay up to date with the latest website patterns and frameworks to make it easy for users to go through your website, whilst trying not to create designs which are too crazy and “creative” as this will mean your users have got to do a lot of learning and thinking to be able to use your website.

5. Delight

Finally, to meet customer expectations, you need to satisfy them.

One way to increase delight in your users is to bring about simplicity through design – for example, if the user is going to have to fill in a form, make the experience ‘more delightful’ by including humorous (but helpful) microcopy (Microcopy: Tiny Words With A Huge UX Impact) to guide them.


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