Are you still asking your users to ‘Click Here’ in 2018? No wonder your users aren’t getting to the thing you want them to. This article outlines the why ‘click here’ is a UX crime and what you should consider when trying to help your users toward the next step in your website.
When designers, developers, marketers and all other website tinkerers want to lead their users to the next stage in their website, more often than not I see the words ‘Click Here’.
‘Click here’ is the road to nowhere, the term assumes that I, as a user am using a mouse and it doesn’t give me any indication on what’s going to happen when I hit the link.
Here’s 2 Reasons why ‘Click Here’ won’t work in 2018:
1. We don’t just click, we touch
June 29, 2007, the first iPhone was used. Since then, we’ve been tapping, swiping and touching our way through the internet.
We don’t click touch screens. Therefore, ‘click here’ will just confuse and alienate 60–70% of your website visitors.
2. ‘Click here’ doesn’t tell people where they’re going next
When users land on a your website, the usual goal is to (gently) push them through to the next stage.
Asking users to ‘click here’ does not tell them what to expect next, it doesn’t tell them where they’re going.
Therefore, users start asking questions like:
- “Why should I ‘click here’?”
- “What happens when I click here?”
- “Where do I go when I click here?”
These are just a few questions that will pop-up in your users head (within miliseconds). If your users have to think about an action too much, then you’ve lost them.
As Steve Krug famously said “Don’t Make Me Think” (he even wrote a book on it — you can buy it here).
Making your users think slows them down, it stops them taking action.
Think: What Will Happen After They Take Action?
So lets be kind to our users and guide them. Think about where you’re sending them or what thing will happen when asking them to take action.