There are over 1 billion websites in the world (as of September 2014). That’s a lot of information to digest.
Google answers our questions in milliseconds.
As a result we’ve got into the habit of scanning (not reading) websites.
We’re only allowed 140 characters per Tweet. We push 400 million tweets a day, should we only be allowed 70 characters?
The internet is getting faster, our attention spans are getting shorter.
Be brief, be brave, break down your content into bite size chunks to help your visitors get to what they want to quicker.