There’s much talk of the rapid advance of website technology for 2019. Designers and builders are taking the most attention-grabbing and effective developments in emerging tech, to create a new breed of website.
It seems like yesterday that the whole concept of a well-functioning website was shiny and new. The idea of embedding video content became “innovative” and then integrating social media feeds became the next big thing.
All of that can seem child’s play, compared to the exciting tech possibilities now emerging, such as:
What’s really important to know, is that none of these vital steps forward is out of reach, in terms of cost or feasibility.
Designers and developers are using emerging tech, to create a new breed of website
Chatbots for better customer relations
If your website is your 24-hour shopfront, then you now need 24-hour “shop assistants” to keep pace with consumer demand. Chatbots are algorithms that enable your company to “talk” to website visitors in an intuitive way – which is why they are sometimes referred to as “conversational agents”.
The right software application will not only mimic written or spoken human speech, it will represent your brand effectively. Site visitors can interrogate the tech to help them with searches and to answer straightforward questions. This enhanced user experience also frees your staff up for more complicated interaction.
Some companies are even combining scalable chatbot technology with live chat. The programme knows when its limits have been reached, and it instantly hands over to a live person to seal the deal.
More here on Wordstream’s post: 10 of the Most Innovative Chatbots on the Web
AI and Machine Learning
Chatbots, and much more of the latest website technology for 2019, rely heavily on Artificial Intelligence (AI) and machine learning. The most advanced chatbots grow in sophistication and ability over time, by constantly assimilating new data they receive in the execution of their tasks.
Many people hold a lingering view that AI is embryonic, but you may want to consider how quickly it has become part of everyday life. If in doubt, ask Siri, Alexa or Cortana!
As soon as the possibilities of Big Data and complex data analysis became real, the bedrock of AI was assured. Throw in fast-growing levels of connectivity – the Internet of Things (IoT) – and science fiction passed effortlessly to science fact.
There is more evidence of this in the way global giants such as Google and Amazon have managed to underpin and expand their empires using Big Data and fast-growing connectivity to fuel AI, which in turn supports undreamed of levels of automation.
From responding to customers with micro-level insight to robotic picking and packing operations in warehouses, AI is now sweeping through the business world.
Improve customer service with machine learning
For businesses that are “clicks and bricks” such as Walmart, AI has made balancing both on and offline business operations not only possible but seamless. This has led to a barrage of new customer service enhancements, such as the Scan and Go feature on the Walmart app.
The company is even experimenting with facial recognition technology, to gauge mood so it can further develop the in-store customer experience.
If you’re not sure how this applies to you, then you need to talk to an innovative website design agency. They can make it less daunting and show its commercial advantages for such functions as customer searches and data analysis; and the next item on our list.
AR (augmented reality) is another 2019 tech trend that is using AI to influence website development.
Augmented Reality is a far more “portable and adaptable” technology that can integrate both real and online sensory input. Which makes it ideal for ecommerce sites.
Augmented Reality is extremely useful for ecommerce stores
The potential is limitless; everything from helping you try on sunglasses from the comfort of your computer chair, to “walking you around” a holiday resort before you book your tickets.
Tech.co talk about how Why Augmented Reality Is a Better Investment Than Virtual Reality
PWA (Progressive Web Apps)
Chances are you have an existing website, and you may also have a company app (brand-specific programme for mobile technology). The latest website technology for 2019 sees these two merging, to create one highly integrated marketing and sales tool.
Progressive Web Apps (PWAs) appear to the user to be the apps they are now often using to search, shop or entertain themselves on their mobile phone. However, they are in fact websites that enable a seamless transition into lead conversion. Your customer reads, plays or generally interacts with the “app”, then is taken straight through to the transaction or engagement you were aiming for.
Nooo-go trends for the latest website technology for 2019
There are some features of contemporary websites that will hopefully run their course in the coming months and start to die off.
Top of the list is the highly intrusive and irritating barrage of cookie popups that blight online communications and sales.
The arrival of GDPR legislation set off a frenzy of overly complex data privacy measures and controls; much of which website users did not need to see.
With so many new, shiny technological developments to add to websites, slewing off redundant and ineffective functionality makes perfect sense!
Get rid of those nasty, massive cookie popups and focus on more exciting tech for your website to give richer and more meaningful experiences that create customer loyalty.