Ecommerce PPC

If you want to know how to track your marketing campaign traffic in GA4, you’ve come to the right place. After years of using UA, it took us a minute to figure out how to get the same information ou...

Before we get stuck into the top PPC management tools for ecommerce, let’s talk quickly about why tracking your PPC success is important. Here are the four main reasons you should be checking in...

If you’ve got an existing ecommerce store and you’ve noticed a dip in sales or you want to start taking it to the next level, our web agency experts can help. In this article, our team of ...

When it comes to social media paid marketing, Meta, formally Facebook, is still one of the most widely used by marketers. But it’s not always the easiest landscape to navigate. So if you’re st...

Most industries will have their fair share of technical terms, acronyms and jargon, and ecommerce marketing is up there with an incredibly long list. Getting to know all of the ecommerce terms out the...

One of the key terms and KPIs used by digital marketers to measure performance on an ecommerce website is by tracking the conversion rate. And in this blog we’ll answer that burning question, ho...

ROAS benchmarks across different industries, in this article we will explain the best ROAS ratios to look for and how you can calculate them. ROAS (Return on Ad Spend) helps you understand how profita...

If you’re marketing analytics nerds (like us) you’ll know that Google Analytics 4 (GA4) is the new replacement for Google Universal Analytics (UA), and that UA will stop processing new hits as...

As an ecommerce brand, driving growth and increasing revenue are the main goals. One of the best ways to achieve those goals is via pay-per-click advertising. In this article, we look at ecommerce ppc...

PPC Management for ecommerce businesses is a great way to grow your online sales and reach your target audience as they navigate the internet. But before we start, what do we mean by ecommerce PPC? PP...

When you have an eCommerce business, one of the things you need to think about is the different PPC (pay-per-click) advertising platforms available to you as an ecommerce store. Here, we will be looki...

When you are looking for pay-per-click (PPC) services, there are certain warning signs to look out for. Here, we will be exploring seven things to look out for before you decide on the right agency fo...