Why Google Adwords
Google Adwords, PPC

Why Google Adwords Needs to be Part of Your Marketing Plan

Agility and a fast route to market are 2 great reasons why google Adwords needs to be part of your marketing plan. When people think about Google Adwords and PPC (pay-per-click) adverts, they tend to be focused on the raw numbers. That’s not surprising given it’s called ‘pay-per-click’. However, you should be less concerned with the […]

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PPC

Which is The Highest Rated Digital Channel for ROI?

Last year, across industries, 73% of companies increased their digital spend. This, compared to just 21% who increased their offline (traditional marketing) spend, suggests a dramatic switch in focus towards digital channels. This trend is logical since it reflects the growth of internet usage: with 87.9% of the UK population classed as internet users in […]

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PPC Advertising Hero
PPC

3 Major Advantages PPC Advertising has Over SEO?

When it comes to digital marketing, there are a number of ways you can make your website stand out and attract new visitors. 2 of the most popular techniques available to the modern marketer are PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimisation). Each of these practices has the potential to attract your ideal audience, but […]

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