SEO

In the dynamic world of ecommerce, driving traffic to your website is just the first step toward success. Ultimately, the goal is to convert those visitors into paying customers. This is where Convers...

Search Engine Optimization (SEO) is a vital aspect of any successful e-commerce business and a valuable tool for ecommerce SEO agency teams. To achieve higher visibility, increased organic traffic, an...

Before I get into how you do an on-page SEO audit, I’ll quickly explain why you would need to do one. So, search engines like Google use keywords, images, headers, and other elements of your website...

Google periodically rolls out updates to meet the ever-evolving needs and demands of its users, most recently, the Helpful Content Update. We’ve reflected on the update, and what it means to digital...

The digital marketing department at Factory Pattern has come back from their trip to the Brighton Seo conference full to the brim with inspiration. So, we thought we’d share some of the highlights f...

If you’re marketing analytics nerds (like us) you’ll know that Google Analytics 4 (GA4) is the new replacement for Google Universal Analytics (UA), and that UA will stop processing new hits as...

Did you know that on average, moving up one spot in the search results will increase click through rate (CTR) by 30.8%? That’s according to BackLinko who conducted research on the organic click thro...

Although all ecommerce websites could benefit from a thorough SEO strategy, figuring out what specific services your website is crying out for is a different matter. Not to worry though, as we’ll be...

If you’re looking to grow your organic traffic, these underused SEO strategies for ecommerce stores could be just what you need. We’ve spoken at length in previous blogs about SEO strategy, includ...

One of the building blocks for SEO work is to undertake keyword research. But if you’re an online store, how does keyword research for ecommerce differ to other types of websites? While there are a ...

With the New Year approaching, it’s time to put plans into place to fuel your business’ growth in the New Year. For driving organic traffic, you need to write an SEO strategy for ecommerce website...

The end (of 2021) is nigh and it’s time to work on your ecommerce SEO strategy for 2022 – but what should you focus on? In this article, we’re going to share our insights of what we’ve lea...