Retargeting Ads

Just 2% of online shoppers will convert on their first visit to an online shop, making retargeting ads one of the most important tools for an ecommerce business.

Help customers complete their purchases with retargeting ads

PPC retargeting ads on Google and Facebook put your business and products in front of your customers after they leave your website to salvage lost sales.

The Right Message, At The Right Time

Our retargeting strategy for ecommerce websites ensures your ads are shown with the right message, at the right time to ensure maximum return on investment.

Data Driven Remarketing

Using high-quality data captured from your website, we’re able to pinpoint the stages on your customers’ purchase journey where key decisions will be made.

Recapture Abandoned Baskets

Studies show that around roughly seven out of every 10 shoppers won't complete their transaction. Our retargeting ads drive a user to return to your website and complete a purchase.

Related Project

Ecommerce PPC for Online Safety Retailer

We worked with ecommerce company Safe Industrial to create and execute Google Ads campaigns.

Related Article


April, 2021

How to Generate Sales via Ecommerce PPC Ads

We share our tips, advice and best practice to help you run PPC campaigns that actually convert.

Client Testimonials

Tommy Crooks

The Edinburgh Natural Skincare Co.

Our revenue from Google Ads has increased by 115%

We’ve been working with Factory Pattern on our Google Advertising for the last year and the impact they’ve had on our revenue from that channel has been significant. This year our revenue from Google Ads has increased by 115% compared to 2020. I can’t recommend Factory Pattern enough for their Google Ads services.

Marketing Team

Annie Malham

Digital Marketer

Related Services

Facebook Ads

Ecommerce PPC

Google Ads

PPC Audit

Start a Conversation

Andy, our Founder is on hand to answer your questions.


What are the best practices in retargeting?

Retargeting is great for getting users that have bought before, or have clicked on your site but not bought, back onto your website.
Best practice for retargeting includes ensuring your users see the correct amount of Ads - you don't want to bombard your users, but you also don't want to undersell yourself.

What should be included in a retargeting ad?

There are many different ways you can market your products through retargeting ads, and therefore many different potential elements to include. Some common approaches are: ‘are you still interested in this product?’, offering a discount, or showcasing new products.