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Andy Thorne

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What to consider when looking for a digital agency in Cheltenham

When you’re looking for a digital agency to look after your website, there are a few things to consider and weigh up. Your journey to finding the right agency can sometimes feel like a long process, however this can be worth it, especially when you find an agency you connect with.

When the fit is right for both yourself and the agency it can only mean success for your project.

Choosing an agency

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There are a wealth of benefits associated with outsourcing digital activities rather than doing them in-house.

Your digital activities might not be something you have the special skills to navigate – so there are a wealth of benefits associated with outsourcing rather than doing them in-house.

You can access the experience of a digital agency that is always up to date with the latest trends and requirements for a thriving eCommerce site. And you don’t need to look to London for the best digital agencies either.

With so many skilled agencies around the country, you can locate one a little closer to home, or enjoy the benefits of modern communication by choosing the agency that suits you best, no matter where it is based.

Look at your needs

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It’s important to reflect on your organisation’s specific needs when choosing a digital agency.

The first thing you should do when seeking a digital agency is reflect upon your specific needs.

When it comes right down to it, the kind of agency you need will depend on the needs of your organisation – for example, you may require UX design, web design, UX research, SEO, eCommerce PPC, social media… the list goes on.

It is important that you decide what your company’s marketing needs are ahead of time so that you can choose digital agencies with proven experience.

Factory Pattern can help with all of these digital activities and more.

Do research

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Check out the agency’s portfolio of work to help you decide if they’re the right fit for you.

It is vital to do your background research on the digital agencies in your shortlist.

This can include checking out their portfolio and the clients they are currently working with, or clients they have worked with in the past. This can give you a great overview of whether they are able to meet your needs.

Anything you cannot find online, you should be able to ask the agency to supply you with.

This leads us to the next important step in your journey.

Ask questions

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Prepare some questions to put forward to the digital agency to gain a better understanding of what they can offer.

A great digital agency will be ready to answer any questions you may have, but you must know what the right questions to ask are.

Look to request examples of campaigns they have run, and discuss who your main contact will be. You can ask whether they have a good client retention rate and what results you can expect going forward.

You should also ask whether they have the capacity to take on work of the scale you need. Factory Pattern offers a free thirty-minute discovery call to establish what your needs are and how we can help so you can get a good idea of our services and we can scope out your requirements.

Request a proposal

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Request a proposal from the digital agencies that you’re interested in.

Once all of your questions have been answered to your satisfaction, you should send the digital agency a request for a proposal.

There is no need to make a hard and fast decision at this stage – you may wish to send proposal requests to multiple agencies in order to find out which one is best suited to your needs.

Make your decision

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It’s time to weigh up your options – don’t be afraid to ask more questions at this stage either.

Once you have reviewed the proposal, you can decide which digital agency is best for you.

Don’t be afraid to ask more questions at this stage or clarify anything you are unsure of – and once you have decided, you can get to work!

When you are looking to select the best digital agency in Cheltenham, you need to consider everything from how previous and current clients rate their services to how communicative they are with you.

If you want to talk more about your needs, get in touch with Factory Pattern.