Around 60-70% of your visitors will be via mobile. We create mobile user experiences focused on how people use your website on their smartphones, to ensure you have a user friendly and conversion friendly mobile website.
A Mobile Website that Delivers As Strongly As A Desktop Experience
Most traffic to your website will come from mobile users, so it's vital that your mobile website is optimised to provide a seamless experience for your users, and drive conversions as effectively as your desktop site.
Create A Seamless User Experience
Increase your user satisfaction with an engaging design and straightforward navigation. Users who have a positive experience will become brand loyal by returning to your site and recommending you to their friends and family - increasing potential traffic to your site.
Increase your Website’s Conversion Rate
A seamless mobile site is more likely to engage your users attention, leading to more purchases and an improved conversion rate. Clear layouts, fast page speeds, intuitive navigation and engaging content help to improve your conversion rate.
Stay Ahead of Your Users Expectations
Stay one step ahead of your users expectations and you’ll evoke delight by meeting needs they didn’t know they had. Avoid your competitors stealing your customers by keeping on top of trends and by paying attention to what your users are doing.
Customers won’t hesitate to switch to a better alternative if you don’t pay attention to them.
Mobile UX Team
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Andy, our UX Director is on hand to answer your questions.
How is mobile UX different from desktop UX?
Firstly, it's important to understand that mobile users behave differently from desktop users. Their priorities, needs, and abilities vary significantly and therefore it is important to understand this when improving UX. Typically, mobile users are on the go, have specific goals in mind, and want to buy products quickly and easily. Desktop users on the other hand have more time to leisurely browse through products.
What techniques do you use to improve mobile UX?
There are many techniques that can improve mobile UX, but here are a few that can have a big impact:
- Use short form fields - mobile users are generally on the go, avoid slowing down their journey with lots of unnecessary of form fields.
- Limit the amount of colour - whilst they might look great on desktop devices, they can quickly become overwhelming on mobile.
- Large tap targets - don't frustrate your users by making it hard to tap buttons or links. Instead, make sure they are at least 1cm x 1cm.
- Optimise site speed - make it as quick as possible for your site to load on mobile to improve mobile UX.