Beaverswood is a UK manufacturer of visual management products for warehouses and industrial spaces. With a growing ecommerce presence, they needed to increase visibility, improve rankings, and drive qualified traffic to their product pages.
We delivered a focused SEO strategy for their WooCommerce site — improving technical health, optimising key landing pages, and building topical authority. The result? A 215% increase in organic traffic and consistent growth in ecommerce revenue.
215% Traffic
Increase
Technical
SEO
The challenge facing Beaverswood was a competitive landscape for workplace safety and organisational products. With large retailers such as Amazon offer a number of easy-access solutions, Beaverswood needed to situate themselves as a leader in the field.
Beaverswood needed an SEO agency that understood their needs, while also possessing the mix of ecommerce and SEO expertise to help grow their online presence.
The first stage for Factory Pattern was to carry out extensive research to provide a solid base to build from. This included keyword and competitive research.
To effectively grow the organic presence of the site, the team needed to identify the right areas to optimise and focus on. With an extensive product range and wide variety of product types, this was a challenge.
The next step was to carry out a number of technical optimisations, including orphan pages, canonicalisation and url structures. These, along with the on-page optimisations, led to the desired organic growth.
The ongoing SEO project for Beaverswood resulted in a 215% increase in organic users compared to the previous period.
Since working with Factory Pattern, 62% of Beaverswood’s online revenue has come from organic search.
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
“We recently worked with Factory Pattern on a UX project and were absolutely delighted with their detailed audit/review.”
Melissa Flynn
FFØR Hair
“They created a website which customers have already complemented is easier and more efficient to use”
Karim Dastgir
NILC
“Their focus on User Experience has improved our conversion rate.”
Tiffany Bishop
Majestic Athletic
“The team turn goals into actionable insights and consistently bring fresh ideas. Skilled, personable, and love a challenge — couldn’t recommend highly enough.”
Gabbie Agrusa
Blushes
“We partnered with Factory Pattern to enhance our Shopify store and digital marketing strategy. Their team delivered a site we’re proud of and helped drive measurable growth through PPC, SEO and email.”
Al Shariat
Coconut Merchant
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