Multi-Channel Marketing Strategy
For Online Safety Retailer

Safe Industrial is an online safety retailer. They sell a wide range of safety products for warehouses and for the workplace. We helped them grow from launch through targeted social, email, and PPC campaigns — driving traffic, trust, and sales across key channels.

As a newly launched safety equipment retailer, Safe Industrial needed a full-funnel digital marketing approach to establish its brand, build traffic, and generate consistent revenue across multiple channels. Their core challenges included:

• No existing social or email marketing setup

• Low brand awareness in a competitive B2B space

• Limited website traffic and sales

• Lack of automation or retargeting to nurture leads

• +532% PPC Revenue Growth in just 2 months

• 9x Return on Ad Spend (ROAS) from Google Ads in month one

• 25% of Total Revenue attributed to email campaigns

• Social Media = 50% of Web Traffic during initial growth phase

• Email List Growth of 20% in the first quarter of activity