We partnered with Three Counties Showground, a leading UK events organisation and registered charity, to design and build five integrated websites and lead ongoing digital strategy across SEO, PPC, and maintenance. The results? Record-breaking ticket sales, 1100% ROAS from paid media, and a 739% increase in organic traffic, with RHS Malvern Spring Festival smashing its annual revenue targets.
1100% ROAS from
Google Ads
Organic Traffic
Increase YoY
With multiple large-scale events and distinct audience segments, Three Counties Showground needed a complete digital overhaul — from unified brand experience across sites to better usability and more effective digital marketing.
At the same time, key events like RHS Malvern Spring Festival needed powerful seasonal SEO and PPC support to reach aggressive ticket sales targets, all while staying aligned with charity goals such as fundraising for the Stockman’s Café campaign.
1. Website Design & Development
Rebuilt all 5 websites (including RHS Malvern, Royal Three Counties, and Malvern Autumn) with a consistent user experience and mobile-first design.
Implemented WordPress + WooCommerce for easy content management, ticket integration, and donation functionality (via GiveWP).
Designed flexible content modules and simplified navigation to cater for peak traffic periods and seasonal audiences.
2. SEO & Content Strategy
Seasonal SEO strategy tailored to each event — including keyword mapping, on-page optimisation, and rich content planning.
Optimised metadata, improved site architecture, and built internal links to boost discoverability.
Blog and landing page content creation aligned with search intent and event timing.
3. Google Ads & Ad Grants Management
Managed full Google Ads strategy across multiple events, with targeted ad sets and conversion-led landing pages.
Delivered 1100% ROAS on RHS Malvern campaigns alone.
Integrated Google Ad Grants for charity visibility and year-round awareness.
4. Website Maintenance & Optimisation
Ongoing site improvements, plugin updates, bug fixes, and performance optimisation across all five websites.
Real-time support and updates during event lead-up to ensure maximum uptime and performance.
+739% increase in organic traffic (138,000 organic users vs. 16,000 YoY)
1100% ROAS on Google Ads for RHS Malvern
RHS Malvern Spring Festival exceeded its £1.42M ticket revenue target, with record-breaking sales
Google Ad Grants activated to support charity visibility and increase awareness of donation campaigns
Donation functionality helped raise £300,000+ for the Stockman’s Café campaign
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
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