PPC for ecommerce sites: Which platform is right for you?
When you have an eCommerce business, one of the things you need to think about is the different PPC (pay-per-click) advertising platforms available to you as an ecommerce store. Here, we will be looking at the platforms available and which might be best for your business.
What is PPC for ecommerce stores?
Ecommerce PPC advertising is one of the most popular advertising strategies used by eCommerce businesses. You have your ads featured on a certain website, but you only pay for this when people click on the ad itself. This means that you can afford to advertise on larger platforms, without spending a huge amount if your ads do not reach customers.
Google Ads remain the king of PPC advertising for ecommerce businesses. While this might be shifting nowadays to incorporate more social media and mobile in-app PPC, Google is still our number one suggestions for ecommerce businesses wanting a substantial return on their ad spend.
Search Ads on Google are excellent for driving traffic and brand awareness for your website. They are quick and easy to organise and set up, and is suitable for all different sizes of businesses.
For ecommerce PPC campaigns, Google Shopping Ads are our number one recommendation. They should be your primary focus for driving revenue. Shopping Ads are displayed on top of the search engine results page. They showcase your product name and pricing, as well as imagery as a product listing.
While you may not think that Bing ads have a wide reach, you can still use them to reach millions of users. It is a cheaper option than Google ads and is even more popular than Facebook ads. Bing ads also have the advantage of reaching an older user demographic, who can be difficult to reach for eCommerce sites.
Social media advertising
Social media advertising is an excellent way of reaching a more targeted demographic, and there are many different platforms that you can use for eCommerce.
Facebook is a popular choice for advertising, as the ads can show up seamlessly in the feeds of users. These ads are great for brand awareness and remarketing.
Instagram ads are another very well used choice for social media advertising, especially for reaching the under 35 demographic. You can easily set your own budget and the timeframe for your ad campaign, and you can link it to your Facebook campaign for a wider reach.
For those in the B2B space, LinkedIn ads are excellent for generating leads. Where LinkedIn Ads excel is that you can target specific geographic areas and industries, providing a high level of targeting.
YouTube ads are a great way of reaching viewers of YouTube videos and are good for similar video content. It can be targeted with keywords and specific demographics so that you can narrow down your reach.
Mobile in-app PPC
For mobile users, in-app PPC is a popular choice. This includes ads on smartphones, tablets and wearable tech usually through apps. These can be used for interactive ads and videos, but are usually banner ads. It can grant you access to a more global marketplace, allowing you to reach more users, which can be great for international audiences.
There are a variety of PPC advertising platforms available depending on your business goals and marketing needs. Whichever platform you choose, PPC advertising can be a great way of generating leads, increasing your overall brand awareness, or driving traffic to your site.
If you are unsure as to which PPC advertising platform is right for you or you have any other eCommerce or design needs, reach out to Factory Pattern. We have a wide range of experience in many areas of design and eCommerce, so get in touch to see how we can help you.