Forever Green Energy: Lead Generation

Improving lead generation through long-term digital UX & SEO.

How a longterm digital partnership has led to a 131% increase in sales leads.

Forever Green Energy


Forever Green Energy are a leading solar energy company, supplying and installing Solar panel systems, battery storage and electric vehicle chargers nationwide.


Forever Green Energy are a highly experienced, nationwide renewable energy specialists who provide home and commercial installations of solar panels, battery storage and more.

The solar install industry is highly competitive and ever growing. Forever Green Energy’s website just wasn’t performing when it came to traffic and generating leads.


  • Upon auditing the Forever Green Energy website Factory Pattern determined several issues that were preventing it from generating new business. Lack of up to date content, poor website structure, duplicate content issues and no clear call to actions were just a few issues that resulted in a poor performing website.
  • After doing SEO research and reviewing the site structure, we created a digital strategy that mapped out the new site and user journeys.
  • With this new strategy and data in place we redesigned and built a new website, ensuring the new site increased traffic, improve the user experience and ultimately encouraged conversions.


  • As a direct result of the new digital strategy and user focused design, Forever Green Energy’s website leads grew by 82.20% within the first 3 months.
  • Through continued digital support, marketing and ux design we’ve increased the annual revenue by 131%. Plus an ROI of 1,131% on their digital spend.



Factory Pattern’s digital helps drive continual new business leads for our company. We’ve been working with Factory Pattern for over a year and the service they provide is fantastic!
Their SEO work has increased website traffic and their focus on User Experience, means that our conversion rate increases monthly.

This has resulted in a continual stream of new business. The team are great to work with and are always on hand with advice and ideas to push our business further.”

Ben Williams, Forever Green Energy (Verified Google Review)