REHAU: Interactive Touchscreen
Designing a Better Digital Experience to Showcase REHAU’s Product Range.
How an overhaul of REHAU’s interactive product experience lead to a 75% increase in conversion.
Designing a Better Digital Experience to Showcase REHAU’s Product Range.
How an overhaul of REHAU’s interactive product experience lead to a 75% increase in conversion.
REHAU is an international specialist in polymer-based innovations and systems, working chiefly within the building and automotive industries.
The Building Centre in London homes REHAU’s permanent exhibition space; a dedicated area designed to showcase REHAU’s work across a range of industries. An interactive touch-screen in the space offers visitors an easy-to-use resource that explains REHAU’s work, but this simply wasn’t performing when it came to driving sales.
“Factory Pattern took the time to sit down with us and understand the problems we were facing with the interactive touch-screen, quickly coming back with a range of creative solutions for us to consider.
We were able to work closely with the team to develop an overhauled homepage that not only worked better, but actually improved our conversion rates to a level that far surpassed expectation.”
Tony Harbour, Senior Commercial Manager – REHAU