About the Client
Beaverswood are an online retailer specialising in warehouse labelling, signage and other efficiency products. Their aim is to make the workplace work smarter.
Our Brief
The challenge facing Beaverswood was a competitive landscape for workplace safety and organisational products. With large retailers such as Amazon offer a number of easy-access solutions, Beaverswood needed to situate themselves as a leader in the field.
Beaverswood needed an SEO agency that understood their needs, while also possessing the mix of ecommerce and SEO expertise to help grow their online presence.
The Solution
The first stage for Factory Pattern was to carry out extensive research to provide a solid base to build from. This included keyword and competitive research.
To effectively grow the organic presence of the site, the team needed to identify the right areas to optimise and focus on. With an extensive product range and wide variety of product types, this was a challenge.
The next step was to carry out a number of technical optimisations, including orphan pages, canonicalisation and url structures. These, along with the on-page optimisations, led to the desired organic growth.
The Outputs
The ongoing SEO project for Beaverswood resulted in a 215% increase in organic users compared to the previous period.
Since working with Factory Pattern, 62% of Beaverswood’s online revenue has come from organic search.
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Andy, our UX Director is on hand to answer your questions.