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Coconut Merchant

SEO for Coconut Retailer

The ecommerce business Coconut Merchant set us the task of optimising their Shopify website for organic search. The goal was to increase their keyword rankings and dominate the competitive search space.

Key Points


Keywords Ranking on Page One.


Keywords Ranking In Top 3 Results.


Increase in conversion rate via organic search.

About the Client

Coconut Merchant is an ethical ecommerce store with the world’s largest range of coconut products! Their objective is to support labourers, by building close relationships with farmers and farmers’ cooperatives, and working hard to make sure they get a fair price for their produce.

Our Brief

Coconut Merchant runs a Shopify store and tasked us with optimising their website for organic search. With Shopify stores, SEO can often be more complicated as the rigid platform doesn’t allow for a lot of customisation. This meant we had to identified the issues and find creative solutions.

The Goal

Coconut Merchant is the largest coconut retailer in the world and they wanted their search presence to reflect this. The goal was to outrank their competitors and dominate the search landscape for coconut products.

Ali Shariat

Coconut Merchant

“The team at Factory Pattern are not only dedicated, but they're also super friendly and great to work with. Thanks team!”

The Solution

  • Extensive SEO audit to identify technical & on-page issues.
  • Keyword research to find new opportunities for growth.
  • Competitor analysis to unearth areas of weakness.
  • Technical SEO work to help with indexing and crawling issues.
  • On-page optimisations to make content more SEO-friendly.

The Outputs

  • 15 keywords ranking on page one, including 8 keywords ranking in top 3 results.
  • 42% increase in conversion rate via organic search.
  • 30% increase in the average sessions duration for organic users.

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Andy, our UX Director is on hand to answer your questions.

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