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Improve sales funnel for booking an appointment

How we helped Edit Suits increase their online bookings by 176% Ecommerce UX.

Key Points


Increase in Online Bookings

About the Client

Edit Suits Co. is a high-end made-to-measure menswear company that is changing the way men shop for clothing. Using a combination of e-commerce and direct sales to offer high-quality made-to-measure clothing and a modern, convenient approach to tailoring appointments.

Our Brief

Edit Suits Co. need to make their website more user friendly to improve the conversion rate of bookings and increase sales. Also, there are currently 2 websites (1 for mobile, 1 for desktop) and combining these sites will help improve efficiency and management.

Ultimately, the Edit Suits Co. website needs to be an easy-to-use booking process for personal fittings, a simple way to order new clothes and a useful resource for existing clients and potential new customers.

The Solution

  • We carried out extensive user research to gain useful insight into the improvements which could be made to the Edit Suit Co. website.
  • As a result of live user testing we redesigned the desktop booking experience and set up relevant calls to actions.
  • We also redesigned the mobile version of the site and merged it with the live site for a seamless user experience.

The Outputs

  • In a 4-week time frame, we researched user behaviour on the existing mobile site and ran online surveys to find the pain points and frustrations with the existing site.
  • This information enabled us to redesign the mobile site from the ground up, launching variations of the site then testing and tweaking the variations over another 4-week period to define the new design and user journey.
  • The redesign resulted in a 176% increase in online bookings for Edit Suits Co.

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