About the Client
Majestic Athletic is the official European distributor for Major League Baseball merchandise; selling baseball jerseys and apparel to a growing fanbase in Europe.
Our Brief
The Majestic Website is home to the official MLB merchandise including baseball jerseys, tshirts and hoodies (amongst other apparel).
The website had been upgraded to an ecommerce site, so that Majestic could generate online sales. However, with low website traffic and a website that wasn’t 100% optimised for mobile visitors to the site weren’t converting to sales.
The Solution
- When Factory Pattern came on board, we quickly identified key areas of the site that were missing out on opportunities to gain more traffic.
- Our ecommerce SEO skills helped to iron out technical issues and our keyword research identified the terms we could use to draw in new customers.
- During this time, we also identified areas where we could improve the UX (user experience) in order to increase online conversions (revenue).
- Through our UX analysis we discovered that the mobile experience was lacking and put in place a series of tests and UX design improvements to ensure users on mobile could buy products quickly and easily.
The Outputs
- After the first 8 weeks of our SEO campaign, we saw a 47% increase in website traffic (month-on-month).
- Through our UX design improvements to the mobile experience alone, we improved revenue by 132% in just 3 months.
- By adding a search function to the mobile site, we reduced the bounce rate by 42%.
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