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PPC Advertising For National Wine Brand

We have been working with Most Wanted Wines on Facebook Advertising campaigns. The goal of the Facebook Advertising campaigns has been to increase their Instagram following and promote their supermarket partnerships.

Key Points

1 million+

People reached

33,000

Clicks to client website

199,031

Video plays

About the Client

Most Wanted Wines is a wine retailer that has a simple vision; to get everyone to enjoy the world’s most wanted wines. Their extensive range of wines are stocked in major supermarkets, including Waitrose, Morrisons, Asda and Tesco.

Our Brief

Most Wanted Wines wanted to launch Facebook Advertising campaigns to spread the word about their range of quality wines. We were tasked with increasing their following on Instagram, as well as getting more eye-balls on their in-store launches, such as the launch of Most Wanted’s organic Montepulciano in Waitrose.

Sarah Watkins

Social Media Manager - Most Wanted Wines

“The team at Factory Pattern have been a great asset for our business running Facebook Ads. They’ve understood every assignment we’ve given them and provided in-depth analysis for every campaign run. We’ve thoroughly enjoyed working with them.”

The Solution

  • We created a multi-tier Facebook Advertising strategy to target the right audiences at the right time.
  • Targeted campaigns were launched to promote the in-store launches, with a myriad of creative assets used.
  • Another campaign was set up using a deep-link tool that allowed us to take users directly to the Instagram app, rather than a web browser. The aim of this campaign was to increase their page’s follower number.

The Outputs

  • The Most Wanted Wines Instagram account saw a 20% increase in their follower number in just one month
  • The in-store promotions reached over 180,000 people, with the video ads proving highly effective. Video ads received over 60k plays for a cost per play of £0.01.

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