About the Client
REHAU is an international specialist in polymer-based innovations and systems, working chiefly within the building and automotive industries.
Our Brief
The Building Centre in London homes REHAU’s permanent exhibition space; a dedicated area designed to showcase REHAU’s work across a range of industries. An interactive touch-screen in the space offers visitors an easy-to-use resource that explains REHAU’s work, but this simply wasn’t performing when it came to driving sales.
The Solution
- When Factory Pattern came on board, we identified that the problem lay with the interactive screen’s homepage, with difficult navigation and a complicated map layout resulting in a lack of conversion.
- After collecting user data from pre-testing sessions, we redesigned the homepage’s layout based on the results, adding informative labels and eye-catching graphics to guide the user journey.
- We then carried out several user-testing sessions with real people, ensuring the redesigned homepage was working successfully to improve user experience and ultimately encourage conversion.
The Outputs
- As a direct result of redesigning REHAU’s interactive product experience, REHAU have had a 75% increase in direct sales enquiries.
- As an added bonus, the REHAU sales team are now using the interactive product experience as an invaluable sales tool, for demonstrating REHAU’s product range.
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Andy, our UX Director is on hand to answer your questions.