About the Client
Rejuvenation Water are a plant-based nutrition company, started with the aim of providing clean nutritional drinks free from excessive sugar, artificial sweeteners and chemicals.
Our Brief
Kris, the founder of Rejuvenation Water, shifted the focus of the business towards Nespresso Compatible Health Pods during the Covid-19 pandemic. He got in touch with Factory Pattern looking to grow the search presence of Rejuvenation Water, with a particular focus on the Nespresso market.
The challenge for this focus was competing with Nespresso branded products, as well as attracting irrelevant traffic.
The Solution
- First, Factory Pattern conducted extensive research, including keyword research and competitive analysis. The aim during this stage was to identify the areas of growth, as well as the search intent behind specific keywords.
- To target the relevant audience, we used content marketing to create insightful articles that satisfied the search criteria. We also optimised meta data to make it abundantly clear what this product was - this helped us limit irrelevant click-throughs and, in turn, keep the bounce rate low.
The Outputs
- The Rejuvenation Water SEO project resulted in a 25% increase in organic traffic to their website compared to the previous period.
- While working with Factory Pattern, Rejuvenation Water’s bounce rate from organic traffic remained low, showing that the SEO work was reaching a relevant audience.
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Andy, our UX Director is on hand to answer your questions.