About the Client
Safe Industrial is an online safety retailer. They sell a wide range of safety products for warehouses and for the workplace.
Our Brief
As a new business, it was important for Safe Industrial to establish a reliable revenue stream via email marketing.
They tasked us with growing their email database and generating revenue via email campaigns and automation.
As well as their email marketing strategy, we worked closely with Safe Industrial across a range of different digital marketing and website services.
The Solution
- A subscription form was built into the website design and UX work, offering users an incentive to subscribe to the Safe Industrial newsletter.
- A range of email designs were crafted in order for Safe Industrial to send out educational newsletters to customers.
- Automated email flows were set up to target customers at different stages of the buying journey.
The Outputs
- The Safe Industrial email newsletter has grown by 20% since the first quarter of 2021.
- Emails contributed 25% of Safe Industrial’s total revenue in June 2021.
- Automated email flows regularly bring in key revenue from abandoned transactions.
- Avg. daily open rate of 48.3% for past year, industry average is 15%.
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Andy, our UX Director is on hand to answer your questions.