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Social Media Marketing For Online Safety Retailer

Safe Industrial

Our social media marketing strategy has helped build an online presence for the ecommerce company Safe Industrial.

Key Points

1233%

growth in LinkedIn followers

4.27%

Above average LinkedIn monthly engagement rate

4%

Above average Facebook monthly engagement rate

About the Client

Safe Industrial is an online safety retailer. They sell a wide range of safety products for warehouses and for the workplace.

safe industrial logo black

Our Brief

As a new business, it was important for Safe Industrial to establish a social media presence.

They tasked us with setting up and growing their social media channels to help build brand awareness and drive traffic to their website.

As well as their social media marketing strategy, we worked closely with Safe Industrial across a range of different digital marketing and website services.

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The Solution

  • Setting up social media accounts for Facebook and LinkedIn, both platforms useful for reaching a B2B audience.
  • Producing monthly social media content schedules with the overarching strategy in mind.
  • Building awareness and trust of the Safe Industrial brand by regularly engaging with the community on LinkedIn.
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The Outputs

In 2020, our social media efforts contributed to over 50% of Safe Industrial’s web traffic.
We see above the industry average level of engagement on LinkedIn with 4.27% engagement rate*, and Facebook with 4% engagement rate**.

*Average monthly engagement rate from May to October 2021, industry average is 1.09%.

**Average monthly engagement rate from May to October 2021, industry average is 0.11%.

screen shots from safe industrial website design

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Andy, our UX Director is on hand to answer your questions.n

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