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A new WordPress Website to Improve Conversion Rate


How we helped shading, screening and acoustic experts, Waverley achieve a conversion rate of 10.95% with our Conversion Rate Optimisation services.

Key Points


Conversion rate increase.


Reduction in bounce rate.


Increase in organic traffic.

About the Client

With over 40 years of experience, Waverley are expert designers, manufacturers and installers of shading, screening, and acoustic solutions.

As a family owned and managed business, they have a strong commitment to remaining independent, and continue to develop a strong, ethical business for their customers, team and the environment.

Our Brief

Waverley is an established expert manufacturer and installer of blinds curtains and canopies. However, their old site wasn’t performing with both a high bounce rate of 65% and low conversion rate of 0.58%.

With the need for a more user friendly and engaging website, Waverley needed to redesign their website to align with the goals of the business and the target audience.

The new website needed to function as not only a powerful marketing and communication tool to attract and engage new clients, but also provide credibility, drive leads and act as a helpful information resource.

Waverley turned to us, (Factory Pattern,) for a new website design, complete website development, and digital marketing support to improve their conversion rate and market their site successfully.

The Solution

  • We first reviewed the current site to establish the weak spots, and how we could better present the large amount of information on the site.
  • Our design and development team worked together to build an elegant, professional site which reflected Waverley’s experience, knowledge and company values.
  • To track data on their site, we set up Google Analytics and advanced tracking via Google Tag Manager.
  • And finally, we've also been completing SEO work on a monthly retainer to initially ensure the site stays crawlable, indexed and ranked. Ongoing SEO work focuses on growth and acquiring new, relevant traffic via organic search to ensure successful conversions.

The Outputs

  • The new Waverley (WordPress) site resulted in an 46% decrease in bounce rate (from 66% to 35%).
  • With a whopping 1588% increase in conversions (leads, calls, emails, etc) the conversion rate is now at 9.96%.
  • A brand alignment to ensure a cohesive experience that communicated the true value of Waverley.
  • A 70% increase in Organic Traffic from a site restructure and ongoing SEO services.


Head to the Waverley website

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