As a PPC Agency in Cheltenham, we specialise in Google AdWords management and campaign setup for clients of all sizes. From display and text to video and mobile ads we push traffic to your website – increasing your online sales and lead generation.
Making Google Adwords Work Hard For You
Heard a little about PPC (Pay-Per-Click) marketing want to learn more, or you're already using PPC to market your business, but want to get more from it? You’ve come to the right place!
Why Use PPC?
- You Reach Your Target Customer at The Right Time With The Right Ad
Want to target a person in a specific place at a specific time of day with a specific ad? No problem. With PPC you can deliver very specific messages to your target customer.
- PPC / Google Adwords Gets You On The First Page of Google
It’s not easy to get to the top of Google, PPC (Google Adwords) gets you there quicker resulting in more traffic to your website
- Unlike organic search, PPC can show results very quickly
We all know how important organic search traffic is for long-term website marketing; however, it has a longer cycle to prove ROI. PPC shows results fast. You can start a PPC campaign on Monday and literally start seeing results in terms of traffic and conversions the next day!
Outputs to Expect From PPC and Google Adwords
- More Relevant Traffic to Your Website
In just 24 hrs, you can start sending relevant traffic to your site increasing your visibility and gaining valuable data to understand your customers and begin driving sales and making the most of your online advertising.
- Real, Meaningful and Profitable Results
Beyond generating awareness and traffic (which are certainly good things PPC can do). Our goal as a PPC agency is to gather enough data to make smart, informed decisions and drive conversions.
- Quick and Long-Term Results
Whether your PPC campaigns are on a low or high budget, you’ll see results within the first 4 weeks and within 3-6 months, you’ll see continual and profitable results which drive revenue and know that the PPC strategy is working well.
PPC Management and Google Adwords Services
PPC One-Time Account Rebuild
One-time Google Ads Rebuild
Get your account professionally rebuilt by a PPC Agency.
PPC Monthly Management
Management Starting From
£250 – £750
For small businesses spending from £300 – £1000 pcm on adwords. Or, for larger business with a spend from £2500 +.
PPC Management FAQ
What is PPC marketing?
PPC, or pay-per-click marketing, is a form of web advertising that allows companies to place advertisements in search results or elsewhere on the web, paying only when somebody clicks on an ad, rather than paying for impressions.
There are two main types of PPC:
- Search engine advertising:
Advertisers bid on keywords in order to have their ads appear in the search engine results when somebody performs a search that is relevant to their business. It’s a brilliant system because the search query provides a strong indication of what the searcher is looking for.
- Advertising on partner networks:
You can also place ads (both text ads and display ads, or banner ads) on a large network of partner sites – known as Remarketing campaigns. Remarketing campaigns, however, are highly targeted, because they show display ads to a specific audience that has already visited your website.
Who clicks on ads? Nobody, so why have them?
On the contrary! This is a myth, fueled by all the people who claim “I never click on ads!”. In any case, the evidence suggests that many of the people who claim “I never to click ads” either don’t realise that some of the results they are clicking are ads. Here’s some evidence:
- Almost all of Google’s substantial revenues (97-98% of its annual revenue, over $40 billion in 2012) comes from advertising. That means someone is clicking on ads.
- For search queries with high commercial intent, sponsored results (AKA ads) can take up to twice as many clicks as organic results.
Search ads on Google have a much higher average click-through rate than the typical web banner ad.
Why use PPC (pay-per-click) Google Adwords Marketing?
There are many good reasons to use PPC. Here’s 5 top reasons:
- It’s scalable
- It’s measureable
- It’s faster and usually easier than SEO
- It converts
- Your competitors are doing it
Like any marketing channel, PPC has a learning curve, but once you start, it is a highly cost-effective and dependable source of leads.
What Type of Businesses Should be Using PPC and Why?
Almost every type of business should be using some form of PPC advertising, because everyone’s online looking for something! Business types that benefit especially from PPC include:
- B2B Companies:
Businesses with high margins like credit and loan companies, solicitors, repairmen, and sellers of big-ticket items like solar panels, appliances and cars
- Online Shops:
From small to medium online shops through to eBay and Amazon who have a wide, diverse array of products
- Seasonal businesses:
Like florists and gift baskets
The internet is for everybody, and whatever your business, there’s a form of PPC advertising that you should be taking advantage of.
Can You Estimate The Traffic I'll Get From PPC Advertising?
Yes. We can do a free PPC audit to understand if PPC will help. Even if you don’t advertise at the moment we can give you an idea of a good advertising budget and traffic volume estimates.
To discover how PPC will increase your website’s profitability request your free audit below.
How much does Google AdWords cost?
As much as you want it to. You can set your own AdWords budget, depending on your overall marketing budget.
You can spend as little as a few hundred pounds a month.
There are a couple of things to keep in mind when determining how much to spend on AdWords:
- There may be a tipping point that you have to cross in order to turn a profit. Sometimes you have to spend more to get more.
- There’s no reason to cap spend on profitable campaigns. If you create some test campaigns and find that you’re getting ROI from PPC, you might as well spend more to make more.