Up to date content equals a happy Google

Understanding how Google algorithms work is a critical step towards improving the ranking of your website as well as traffic in webpages. An algorithm can be defined as a set of rules or guidelines that are followed by a computer during calculations and problem-solving. Google algorithms are complex rules used in serving the search results for browsers.

Through the algorithms, the search engine determines the results to display in a certain order. The company makes frequent and numerous changes to the algorithms annually depending on various factors such as the number of users.

Google algorithms recognise the pages and order of display based on different elements. The appearance of keywords in the title page or meta description, organic links occurring naturally on a page, and the performance of the site on other devices are some of the critical elements.

The recognition by Google occurs when the algorithm scans through a webpage before prescribing certain numerical values to all the traits that may be searched. Greater importance is assigned to webpages possessing more desirable features.

Recognition for higher rankings can be enhanced by search engine optimisation (SEO). The process is fluid and incredibly fast due to the constant manipulation of attributes done by web developers.

Updating content on your site

Every time you update your website content, Google recognises the activity and scans through for potential new rankings. Google has web crawlers or bots that recognise new contents on websites.

They are tasked with the identification and indexing of all new contents that have been shared on websites. Fresh content in your website plays a critical role in the interaction with visitors or customers. It also offers Google more and fresher content for satisfying search queries from users.

Google bots are usually in constant search of new, reliable, and quality content, which can improve the ranking of a website.

Content updates allow Google to identify new information since they are more likely to contain regularly searched keyword(s) that occupy high positions on its algorithm chart.

Increased traffic from users looking for pertinent keywords is also likely to alert Google bots.

Frequent addition of new content to your website means that Google will regularly visit it for updated indexing, thus increasing the chances of achieving higher ranks.

The addition of new content can be in the form of images, articles, webpages, or even downloads. While Google loves new content, high standards and quality are required to improve the index of a website. Low-quality content can result in penalties.

Therefore, it is important to create high-quality content while including the keywords without stuffing them.

How Google works when looking into SEO and how this affects your rankings

Google looks at various factors for SEO that in turn, affect the ranking of websites. The company is dedicated to organising its large pool of world information in a useful and accessible way.

Recent developments have ensured constant changes in SEO requirements by the search engine. Here are some of the SEO elements that affect your site ranking:

Website accessibility and security:

You can improve your ranking by having suitable URLs, well-coded sites that can easily be accessed by Google bots.

Strong quality of content:

This is probably one of the most important elements of SEO. Google usually rewards high-quality content without mistakes such as stuffing of keywords with higher rankings.

Credibility of backlinks:

Apart from quality content, you can improve your ranking by using authoritative and trustworthy backlinks.

Mobile usability and friendliness:

A mobile-optimised website is likely to receive a better SEO index compared to those restricted to desktop access. The element is important due to the increased number of individuals using mobile devices.