Website User Experience Design

Website user experience design (UX) is the process of improving your site visitors satisfaction, by enhancing the usability (ease) and pleasure when they interact with your site.

Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.

Don Norman

A Brief History of User Experience

The term UX was made popular in 1995 by famous psychologist and designer — Don Norman. He coined the term User Experience to describe the  activities that his team where involved in at Apple Computers. Prior to this, user experience has it’s roots is in the science of ergonomics.


Ergonomics emerged in the 1940s as a consequence of the growing realisation that, as technical equipment became increasingly complex, not all of the expected benefits would be delivered if people were unable to understand and use the equipment to its full potential.”

Henry Dreyfuss – UX Master

Then, in 1955, an industrial designer, Henry Dreyfuss published the famous book “Designing for people”. He explained the connection between people and their experience with a successfully designed product.

Xerox Parc and GUI

When personal computers emerged in the 1970’s design was their right at the beginning. Xerox Parc - famous R&D lab in Silicon Valley was responsible for the concept of the GUI (Graphical User Interface).

Psychologists and engineers at Xerox Parc worked closely to create stunning experiences which both Apple and Microsoft used to build their amazing computing systems.

88% of online consumers are less likely to return to a site after a bad experience

94% of a website user’s first impressions are design related

75% of users base your entire company’s credibility on your website’s design

UX Explained and Why Ignoring UX is Commercial Suicide

If you’re relying on a website to pull in leads or sales you can’t afford to ignore UX: User eXperience.

User Experience (UX)

UX is about making your website easy to use and more efficient, leading people to the information they want and the calls to action you want them to follow.

UX is being talked about more these days because websites need to be designed for mobile phones and tablets as well as laptops and desktops. In the UK, mobile browsing overtook computer browsing for the first time in 2016, so to ignore these issues is commercial suicide.

More on what’s involved in UX here.

The UX How-to’s

Okay, so you’re officially fired up about UX but maybe you’re unsure where to get started. No problem! We understand that a complex subject like UX can be a little intimidating at first. That’s why we’ve created the ultimate User Experience Guide.

Read along, email it to yourself for later, or jump to the section that interests you most: