Which ecommerce web design services do you need?

Ecommerce web design services are easy to find, with lots of established agencies available to offer their skills and expertise.

The tricky part is understanding the specific services you need for your ecommerce business.

Although a wide range of services are on offer, you may not need to employ all of them. Do you only need a new website design and build, or could you benefit from the additional add-on services to meet your ecommerce goals?

Choosing the right web design agency can help you establish a tailor-made package to ensure all your needs are met.

The Services You Need Depend on Your Situation

To answer the question, ‘should you use a specialist web agency for your ecommerce website’? Firstly, you should consider your situation as this will help determine your next steps.

Do you have an existing website that can be levelled up, or are you starting completely from scratch as a new ecommerce business? Are you experienced in business growth and meeting goals or do you want a web agency who can weave business growth into design, build and maintenance of your ecommerce website? Or, perhaps you are limited to services within your budget, in which case you’d be

Ultimately, these are important questions to have and discuss with your web agency to ensure the process is completely aligned with your goals and objectives.

Our Process

At Factory Pattern, we work closely with you to develop a bespoke solution that fits in with your needs and help your ecommerce business succeed. We do this by conducting a 30-minute discovery call to get to know you and the market you serve.

If it feels like a good match, where we can successfully work with you to develop your business, then we’ll move onto the next stage.

This involves conducting a UX analysis of your website to identify areas of opportunity to help reach your goals.

Next comes the research and strategy stage – where we’ll conduct competitor research and work together to create a solid strategy.

The exciting part of any website project is the implementation and growth stage, where we design and develop your website based on your business goals and thorough research.

Once your site is live, we’ll continue to work closely with you to help your business grow using a variety of digital marketing and CRO strategies.

By following this process, aptly named ‘the conversion engine’, we can tailor the right ecommerce web design services for you.

Types of Ecommerce Web Design Services

When it comes to ecommerce web design services, there are a number of services involved in the process. Keep reading to find out more about each one.

Research

Research is arguably one of the most important services in any web design project. This is where we can gain an in-depth understanding of your business and current website.

We’ll uncover where your current site is failing and identify opportunities to improve. It’s also important to conduct competitor research to understand the wider market.

Wireframes

Wireframes are a really useful tool when it comes to planning the structure of your ecommerce website pages and the content that will appear on them.

Whether you need a whole website, or you’re just looking to add or update a couple of pages, this is an important stage in web design.

This is also the opportunity to explore a variety of layouts and ensure they are user-friendly for both desktop and mobile users.

Design

The design phase is all about bringing the structure and ideas to life through imagery, typefaces, and colours.

Balancing creativity with usability, whilst maintaining a strong brand identity is the most successful way to transform your website from ideas into a reality.

The design stage is where you’ll first get an idea of what your finished ecommerce website will look like.

The luxury of building a bespoke website is that we can ensure all your ecommerce business needs are met, but also add in unique extras to make sure your site stands out from the competition.

Content

This is a good stage in your website project to prepare any content you’ll need for the website. This is something you can do yourself, or depending on the services of your website agency, they can work with you to create relevant content that benefits both SEO and UX.

Content can be anything from copy or product descriptions, to imagery and videos.

It’s important to make sure it’s on brand, relevant, engaging to your target audience, and addresses how your ecommerce website can meet their needs.

Preparing all the content before and/or during the website build phase means that as soon as your website is built, it can be implemented straight away without causing any delays to the project.

Web Development

Once you have signed off the designs, it’s time to turn them into a fully functional website in the ‘Build’ phase.

Our expert team of website developers will transform the designs into working pages using a CMS (Content Management System) such as WordPress. This means that you’ll be able to easily update your site, add new pages using existing templates and pages, and add new content.

Whilst this is often the longest stage in any website build project, you’ll be updated regularly to make sure you’re kept in the loop. By the end, you’ll have a wonderful working website.

QA & Testing

Once your ecommerce website has been built, and the content is in place, there is still some more work to be done.

We take some time to carry out quality assurance and testing to ensure your ecommerce website is optimised and ready to go live.

This includes optimising it for site speed and ensuring it renders correctly across platforms and browsers, as well as any final UX checks and accessibility checks.

Analytics

The final step is to link up with Google Analytics to track KPIs that help us to continually improve and optimise the site.

This also helps us to monitor how the site is performing in relation to your business goals to ensure the growth of your business.

An in-depth process to build your website

A great website really makes a difference to your digital presence in today’s world, and we recommend finding an experienced web design agency to work with.

Ultimately, the process to build a bespoke strategy for an ecommerce website is lengthy and in-depth. However, it’s worth investing the time to create something that is completely unique and suited to your business.